UROP Research Mentor Project Submission Portal: Submission #852

serial: '852'
sid: '14886'
uuid: 267ab131-165b-450a-b0c8-eef3b4fc4a3b
uri: /urop-research-mentor-project-submission-portal
created: '1724031822'
completed: '1724033705'
changed: '1727294555'
in_draft: '0'
current_page: ''
remote_addr: 144.174.212.20
uid: '0'
langcode: en
webform_id: urop_project_proposal_portal
entity_type: node
entity_id: '1116'
locked: '0'
sticky: '0'
notes: ''
metatag: meta
data:
  roundtable_info: {  }
  approximately_how_many_hours_a_week_would_the_research_assistant: '10'
  are_you_currently_looking_for_students_: 'No'
  confirmation_1: '1'
  contact_email_fsu_email: ''
  contact_email_fsu_email2: ''
  contact_email_fsu_email_if_affiliated_: cn12@fsu.edu
  faculty_advisor_confirmation: ''
  faculty_advisor_name: ''
  faculty_advisor_s_fsu_email: ''
  fsu_college: 'Jim Moran College of Entrepreneurship'
  fsu_department_if_applicable_: 'Florida State University'
  headshot_optional_: '45236'
  if_the_project_location_is_off_campus_does_the_student_need_to_p: 'Yes'
  mentoring_philosophy: "Mentorship is a professional, working alliance in which individuals work together over time to support the relational partners' personal and professional growth, development, and success through career and psychosocial support. So, I believe every challenge is an opportunity for growth first, and I encourage my mentees to embrace setbacks as learning experiences. Second, my approach to mentoring focuses on the whole person, helping my mentees balance their professional ambitions with personal well-being. Finally, I see mentoring as a partnership where both mentor and mentee learn from each other and grow together."
  mentor_handbook_and_faqs: '1'
  name_of_other_faculty_collaborator_if_applicable_: ''
  number_of_assistants_needed_faculty_postdoc_max_6_graduate_stude: '1'
  other_faculty_collaborator_s_preferred_pronouns: ''
  overall_research_project_description: |-
    The second-hand luxury goods market is defined as the market for pre-owned high-end products associated with prestigious brands. Second-hand luxury goods encompass many items, including fashion accessories, clothing, handbags, watches, footwear, and jewelry in pre-owned markets (e.g., The RealReal, ThredUp, Farfetch Limited; Impactful Insights, 2023). The second-hand luxury goods market has experienced significant growth in recent years, driven by shifting consumer lifestyles, growing awareness about sustainable shopping practices, and increasing demand. In 2023, the second-hand fashion goods and resale market size was estimated to be worth $34.2 billion (Impactful Insights, 2023). According to the Thredup resale report (2023), the global second-hand market is expected to grow three times faster on average than the global apparel market by 2027. The global second-hand luxury market is projected to reach approximately US$58.30 billion by 2028 (Research and Markets, 2023). It is believed that this consistent growth in the second-hand luxury market is primarily driven by Millennials and Generation Z (Gen-Z).

    Despite the growing pre-owned market related to luxury goods among the young generation, there is little research to understand the impact of luxury brand value perception on purchase intention toward second-hand luxury goods in the pre-owned market platforms. Thus, this study aims to examine the influence of perceived luxury brand value on the purchase intentions of young consumers in the pre-owned market platform, exploring underlying factors such as social media marketing, consumer engagement, trust, and attitude. 
  please_add_any_additional_information_here: ''
  please_provide_a_link_to_your_publications_a_video_clip_or_a_web: ''
  please_select_the_choice_that_most_accurately_describes_your_exp: In-person
  please_select_the_location_of_your_project_: 'On FSU Main Campus'
  position_availability_for_student_research: 'During Business Hours'
  position_title: Faculty
  primary_research_mentor_name: 'Changhyun (Lyon) Nam'
  project_keywords: 'pre-owned market, second-hand luxury, M-commerce '
  relevant_student_major_s_: 'Open to all majors'
  research_mentor_preferred_pronoun2: ''
  research_mentor_pronouns: ''
  research_mentor_supervisor_if_different_from_above_: ''
  research_tasks_for_student_research_assistant_s_: 'Literature review, data collection, and conducting interviews.'
  roundtable_times_and_zoom_links: ''
  skills_that_research_assistants_may_need_: 'I strongly recommend that the student have research experience.'
  title_of_the_project: 'M-Commerce towards Second-Hand Luxury Goods in Pre-Owned Markets'
  update_url: 'https://cre.fsu.edu/urop-research-mentor-project-submission-portal?element_parents=elements/research_mentor_information/headshot_optional_&ajax_form=1&_wrapper_format=drupal_ajax&token=mYjsqI7uBF0C0sCSbKvDgSWtePxWjgLqKcH7X7DR4zA'
  urop_performance_evaluation: '1'
  urop_poster_presentation: '1'
  when_potential_research_assistants_are_reaching_out_via_email_2: ''
  when_potential_research_assistants_are_reaching_out_via_email_wh: ''
  when_students_are_reaching_out_via_email_what_is_your_preferreda: Dr.
  would_you_like_to_participate_in_the_urop_research_mentor_round2: 'No'
  would_you_like_to_participate_in_the_urop_research_mentor_roundt: ''
  year: '2024'