UROP Research Mentor Project Submission Portal: Submission #852

Research Mentor Information
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Primary Research Mentor Name: Changhyun (Lyon) Nam
Research Mentor Preferred Pronouns: {Empty}
When potential research assistants are reaching out via email, what is your preferred honorific?: Dr.
Contact Email (FSU Email if affiliated): cn12@fsu.edu
Position Title: Faculty
FSU College (if applicable): Jim Moran College of Entrepreneurship
FSU Department or Non-FSU Organization Affiliation: Florida State University
Headshot (optional): https://cre.fsu.edu/system/files/webform/urop_project_proposal_portal/14886/Lyon%20Headshot%203_Square%20-%202022%20copy.jpg

Additional Research Mentor(s)
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Research Assistant Supervisor (if different from above): {Empty}
Research Assistant Supervisor Preferred Pronouns: {Empty}
Research Assistant Supervisor Preferred Honorific?: {Empty}
Contact Email (FSU Email if affiliated): {Empty}
Name of Other Faculty/Collaborator(s) (if applicable): {Empty}
Other Faculty/Collaborator(s) Preferred Pronouns: {Empty}
Other Faculty/Collaborator(s) Preferred Honorific?: {Empty}
Contact Email (FSU Email if affiliated): {Empty}

Overall Project Details
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Title of the Project: M-Commerce towards Second-Hand Luxury Goods in Pre-Owned Markets
Project Keywords: pre-owned market, second-hand luxury, M-commerce 
Are you currently looking for research assistants?: No
Number of Research Assistants Needed : 1
Relevant Research Assistant Major(s):
Open to all majors

Project Location:: On FSU Main Campus
If the project location is off campus, does the research assistant(s) need to provide their own transportation?: Yes
Please select the choice that most accurately describes your expectations for the research assistant(s):: In-person
Approximately how many hours a week would the research assistant(s) need to work?: 10
Roughly what time frame do you expect research assistant(s) to work?: During business hours
Overall Research Project Description:
The second-hand luxury goods market is defined as the market for pre-owned high-end products associated with prestigious brands. Second-hand luxury goods encompass many items, including fashion accessories, clothing, handbags, watches, footwear, and jewelry in pre-owned markets (e.g., The RealReal, ThredUp, Farfetch Limited; Impactful Insights, 2023). The second-hand luxury goods market has experienced significant growth in recent years, driven by shifting consumer lifestyles, growing awareness about sustainable shopping practices, and increasing demand. In 2023, the second-hand fashion goods and resale market size was estimated to be worth $34.2 billion (Impactful Insights, 2023). According to the Thredup resale report (2023), the global second-hand market is expected to grow three times faster on average than the global apparel market by 2027. The global second-hand luxury market is projected to reach approximately US$58.30 billion by 2028 (Research and Markets, 2023). It is believed that this consistent growth in the second-hand luxury market is primarily driven by Millennials and Generation Z (Gen-Z).

Despite the growing pre-owned market related to luxury goods among the young generation, there is little research to understand the impact of luxury brand value perception on purchase intention toward second-hand luxury goods in the pre-owned market platforms. Thus, this study aims to examine the influence of perceived luxury brand value on the purchase intentions of young consumers in the pre-owned market platform, exploring underlying factors such as social media marketing, consumer engagement, trust, and attitude. 

Research Tasks:
Literature review, data collection, and conducting interviews.

Skills that research assistant(s) may need::
I strongly recommend that the student have research experience.

Mentoring Philosophy:
Mentorship is a professional, working alliance in which individuals work together over time to support the relational partners' personal and professional growth, development, and success through career and psychosocial support. So, I believe every challenge is an opportunity for growth first, and I encourage my mentees to embrace setbacks as learning experiences. Second, my approach to mentoring focuses on the whole person, helping my mentees balance their professional ambitions with personal well-being. Finally, I see mentoring as a partnership where both mentor and mentee learn from each other and grow together.

Please provide a link to your publications, a video clip, or a website for your research project (if applicable):: {Empty}
Please add any additional information here (if applicable)::
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Are you interested in participating in the UROP Research Mentor Roundtable?: No
Roundtable times and Zoom links:
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UROP Program Elements
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Mentor Handbook, FAQs, and Communication: Yes
UROP Performance Evaluation: Yes
Materials Grant: Yes
UROP Poster Presentation: Yes

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Year: 2024
update url: https://cre.fsu.edu/urop-research-mentor-project-submission-portal?element_parents=elements/research_mentor_information/headshot_optional_&ajax_form=1&_wrapper_format=drupal_ajax&token=mYjsqI7uBF0C0sCSbKvDgSWtePxWjgLqKcH7X7DR4zA