UROP Research Mentor Project Submission Portal: Submission #852
Submission information
Submission Number: 852
Submission ID: 14886
Submission UUID: 267ab131-165b-450a-b0c8-eef3b4fc4a3b
Submission URI: /urop-research-mentor-project-submission-portal
Submission Update: /urop-research-mentor-project-submission-portal?token=mYjsqI7uBF0C0sCSbKvDgSWtePxWjgLqKcH7X7DR4zA
Created: Sun, 08/18/2024 - 09:43 PM
Completed: Sun, 08/18/2024 - 10:15 PM
Changed: Wed, 09/25/2024 - 04:02 PM
Remote IP address: 144.174.212.20
Submitted by: Anonymous
Language: English
Is draft: No
Webform: UROP Project Proposal Portal
Submitted to: UROP Research Mentor Project Submission Portal
| Primary Research Mentor Name | Changhyun (Lyon) Nam |
|---|---|
| Research Mentor Preferred Pronouns | |
| When potential research assistants are reaching out via email, what is your preferred honorific? | Dr. |
| Contact Email (FSU Email if affiliated) | cn12@fsu.edu |
| Position Title | Faculty |
| FSU College (if applicable) | Jim Moran College of Entrepreneurship |
| FSU Department or Non-FSU Organization Affiliation | Florida State University |
| Headshot (optional) |
|
| Research Assistant Supervisor (if different from above) | |
| Research Assistant Supervisor Preferred Pronouns | |
| Research Assistant Supervisor Preferred Honorific? | |
| Contact Email (FSU Email if affiliated) | |
| Name of Other Faculty/Collaborator(s) (if applicable) | |
| Other Faculty/Collaborator(s) Preferred Pronouns | |
| Other Faculty/Collaborator(s) Preferred Honorific? | |
| Contact Email (FSU Email if affiliated) | |
| Title of the Project | M-Commerce towards Second-Hand Luxury Goods in Pre-Owned Markets |
| Project Keywords | pre-owned market, second-hand luxury, M-commerce |
| Are you currently looking for research assistants? | No |
| Number of Research Assistants Needed | 1 |
| Relevant Research Assistant Major(s) | Open to all majors |
| Project Location: | On FSU Main Campus |
| If the project location is off campus, does the research assistant(s) need to provide their own transportation? | Yes |
| Please select the choice that most accurately describes your expectations for the research assistant(s): | In-person |
| Approximately how many hours a week would the research assistant(s) need to work? | 10 |
| Roughly what time frame do you expect research assistant(s) to work? | During business hours |
| Overall Research Project Description | The second-hand luxury goods market is defined as the market for pre-owned high-end products associated with prestigious brands. Second-hand luxury goods encompass many items, including fashion accessories, clothing, handbags, watches, footwear, and jewelry in pre-owned markets (e.g., The RealReal, ThredUp, Farfetch Limited; Impactful Insights, 2023). The second-hand luxury goods market has experienced significant growth in recent years, driven by shifting consumer lifestyles, growing awareness about sustainable shopping practices, and increasing demand. In 2023, the second-hand fashion goods and resale market size was estimated to be worth $34.2 billion (Impactful Insights, 2023). According to the Thredup resale report (2023), the global second-hand market is expected to grow three times faster on average than the global apparel market by 2027. The global second-hand luxury market is projected to reach approximately US$58.30 billion by 2028 (Research and Markets, 2023). It is believed that this consistent growth in the second-hand luxury market is primarily driven by Millennials and Generation Z (Gen-Z). Despite the growing pre-owned market related to luxury goods among the young generation, there is little research to understand the impact of luxury brand value perception on purchase intention toward second-hand luxury goods in the pre-owned market platforms. Thus, this study aims to examine the influence of perceived luxury brand value on the purchase intentions of young consumers in the pre-owned market platform, exploring underlying factors such as social media marketing, consumer engagement, trust, and attitude. |
| Research Tasks | Literature review, data collection, and conducting interviews. |
| Skills that research assistant(s) may need: | I strongly recommend that the student have research experience. |
| Mentoring Philosophy | Mentorship is a professional, working alliance in which individuals work together over time to support the relational partners' personal and professional growth, development, and success through career and psychosocial support. So, I believe every challenge is an opportunity for growth first, and I encourage my mentees to embrace setbacks as learning experiences. Second, my approach to mentoring focuses on the whole person, helping my mentees balance their professional ambitions with personal well-being. Finally, I see mentoring as a partnership where both mentor and mentee learn from each other and grow together. |
| Please provide a link to your publications, a video clip, or a website for your research project (if applicable): | |
| Please add any additional information here (if applicable): | |
| Are you interested in participating in the UROP Research Mentor Roundtable? | No |
| Roundtable times and Zoom links | |
| Mentor Handbook, FAQs, and Communication | Yes |
| UROP Performance Evaluation | Yes |
| Materials Grant | Yes |
| UROP Poster Presentation | Yes |
| Year | 2024 |
| update url | https://cre.fsu.edu/urop-research-mentor-project-submission-portal?element_parents=elements/research_mentor_information/headshot_optional_&ajax_form=1&_wrapper_format=drupal_ajax&token=mYjsqI7uBF0C0sCSbKvDgSWtePxWjgLqKcH7X7DR4zA |