UROP Research Mentor Project Submission Portal: Submission #1202

Research Mentor Information
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Primary Research Mentor Name: Alessandra Noli
Research Mentor Preferred Pronouns: She/her
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Contact Email (FSU Email if affiliated): anolipeschiera@fsu.edu
Position Title: Graduate Student
Faculty Advisor Name: Dr Sindy Chapa
Faculty Advisor's FSU Email: Sindy.Chapa@cci.fsu.edu
FSU College (if applicable): Communication and Information
FSU Department or Non-FSU Organization Affiliation: Marketing
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Additional Research Mentor(s)
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Overall Project Details
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Title of the Project: Can You Hear the Difference? Accent Recognition and Brand Evaluation among Hispanic Consumers
Project Keywords: Heritage Spanish Speakers,  Accent and Dialect Recognition, Media Preferences
Are you currently looking for research assistants?: Yes
Number of Research Assistants Needed : 4
Relevant Research Assistant Major(s):
Open to all majors

Project Location:: On FSU Main Campus
If the project location is off campus, does the research assistant(s) need to provide their own transportation?: Yes
Please select the choice that most accurately describes your expectations for the research assistant(s):: Partially Remote
Approximately how many hours a week would the research assistant(s) need to work?: five
Roughly what time frame do you expect research assistant(s) to work?: Flexible schedule (Combination of business and outside of business. TBD between student and research mentor.)
Overall Research Project Description:
This project examines how Heritage Spanish Speakers and L1 Native Spanish Speakers perceive and engage with commercials and media designed for Hispanic consumers when the speakers featured in these media are not native Spanish speakers, or are heritage speakers whose accents differ notably from standard or expected varieties of Spanish.

Research Tasks:
Literature review, data collection, room reservation, data analysis, interview conduction.

Skills that research assistant(s) may need::
 Required: Good organization, Time management, People and Communication Skills.

Mentoring Philosophy:
My mentoring philosophy is centered on facilitating a supportive, respectful, and above all, highly communicative and transparent environment where mentees feel comfortable. I view mentoring as a collaborative process in which we adapt to each individual’s unique goals, strengths, and motivations in order to bring out the best in both our projects and in the mentees themselves.

I begin by working with mentees to identify their aspirations and assess their current skills and understanding. From there, I focus on building upon their existing talents while also encouraging them to explore areas that challenge them.



Please provide a link to your publications, a video clip, or a website for your research project (if applicable):: n/a
Please add any additional information here (if applicable)::
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Are you interested in participating in the UROP Research Mentor Roundtable?: No
Roundtable times and Zoom links:
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UROP Program Elements
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Mentor Handbook, FAQs, and Communication: Yes
UROP Performance Evaluation: Yes
Materials Grant: Yes
UROP Poster Presentation: Yes
Faculty Advisor Confirmation: Yes

Are you interested in attending in a UROP Research Mentor Workshop Series?: Yes
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Year: 2025
update url: https://cre.fsu.edu/urop-research-mentor-project-submission-portal?token=UvtUBHUJ5RWiWywlV49BxQWpsAwhCPHtxYH7ia-dPG8