UROP Leader Information Submission: Submission #92

serial: '92'
sid: '7561'
uuid: 952c3fbd-858a-4cee-a639-8f14d3c56378
uri: /urop-leader-information-submission
created: '1682699215'
completed: '1682699664'
changed: '1716838895'
in_draft: '0'
current_page: ''
remote_addr: 68.59.90.84
uid: '0'
langcode: en
webform_id: urop_leaders_information
entity_type: node
entity_id: '1086'
locked: '0'
sticky: '0'
notes: ''
data:
  answer_one_of_the_following_two_questions_about_being_a_urop_lea: urop_impact
  approved: '1'
  are_there_any_other_research_oriented_clubs_you_participate_in_: ''
  email_availability: '1'
  first_name: Maria
  fsu_email: mkp21b@fsu.edu
  graduation_year: 'Spring 2025'
  headshot: '43691'
  hometown: 'Miami, FL, USA'
  last_name: Perez-Torres
  linkedin_url: 'https://www.linkedin.com/in/mariaptorres/'
  major_s_: 'Finance and Management '
  minor_s_: ''
  name_for_the_website: 'Maria Perez-Torres'
  please_list_any_of_your_hobbies_or_interests_: ''
  preferred_pronouns: she/her
  selected_response: 'UROP has impacted my time at FSU significantly. It has given me the opportunity to develop various skills, explore new interests, and provide hands-on experience beyond the classroom. Along the way, I have met wonderful people who have enriched my time at FSU!'
  update_url_urop_leaders: 'https://cre.fsu.edu/urop-leader-information-submission?element_parents=elements/headshot&ajax_form=1&_wrapper_format=drupal_ajax&token=Hv5Nm30gtpZF7lzTBydwjIC4l3zeLTh5ed0s3uhMtSY'
  what_is_your_current_research_focus_: 'My research focuses on evaluating the true efficacy of integrated campaigns targeting the highly influential Hispanic consumer market. This involves analyzing the impact of various channels like social media, TV, print, and experiential efforts - digging beyond just awareness to understand effects on consumer attitudes, purchase behavior, and business metrics like sales. This includes assessing how well these campaigns authentically align with Hispanic culture, values, and language nuances. The goal is to provide data-driven guidance that allows marketers to forge genuine connections with this coveted audience through their integrated initiatives. Recommendations will cover optimal channel mixes, cultural priorities, messaging frameworks, and more - elevating how brands engage this vital segment.'
  year: '2023'
  years_as_a_urop_leader: 2023-2024