UROP Leader Information Submission: Submission #92
Submission information
Submission Number: 92
Submission ID: 7561
Submission UUID: 952c3fbd-858a-4cee-a639-8f14d3c56378
Submission URI: /urop-leader-information-submission
Submission Update: /urop-leader-information-submission?token=Hv5Nm30gtpZF7lzTBydwjIC4l3zeLTh5ed0s3uhMtSY
Created: Fri, 04/28/2023 - 12:26 PM
Completed: Fri, 04/28/2023 - 12:34 PM
Changed: Mon, 05/27/2024 - 03:41 PM
Remote IP address: 68.59.90.84
Submitted by: Anonymous
Language: English
Is draft: No
Webform: UROP Leaders Information
Submitted to: UROP Leader Information Submission
| First Name | Maria |
|---|---|
| Last Name | Perez-Torres |
| Full name as you would like it to appear on the website | Maria Perez-Torres |
| Preferred Pronouns | she/her |
| Hometown, State, and Country (ex: Tallahassee, FL, USA) | Miami, FL, USA |
| FSU email | mkp21b@fsu.edu |
| Please check this box if you are willing to be contacted by students interested in UROP | Yes |
| LinkedIn URL (optional) | https://www.linkedin.com/in/mariaptorres/ |
| Major(s) | Finance and Management |
| Minor(s) | |
| Graduation Semester and Year (ex: Fall, 2022) | Spring 2025 |
| What is your current research focus? | My research focuses on evaluating the true efficacy of integrated campaigns targeting the highly influential Hispanic consumer market. This involves analyzing the impact of various channels like social media, TV, print, and experiential efforts - digging beyond just awareness to understand effects on consumer attitudes, purchase behavior, and business metrics like sales. This includes assessing how well these campaigns authentically align with Hispanic culture, values, and language nuances. The goal is to provide data-driven guidance that allows marketers to forge genuine connections with this coveted audience through their integrated initiatives. Recommendations will cover optimal channel mixes, cultural priorities, messaging frameworks, and more - elevating how brands engage this vital segment. |
| Are there any other research related activities you participate(d) in? | |
| Answer one of the following two questions about being a UROP Leader or your UROP background. | How has UROP impacted your time at FSU? |
| Please answer the question you selected above in the area provided. | UROP has impacted my time at FSU significantly. It has given me the opportunity to develop various skills, explore new interests, and provide hands-on experience beyond the classroom. Along the way, I have met wonderful people who have enriched my time at FSU! |
| Please list any other hobbies or interests you would like to share | |
| Headshot |
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| 2025Year2025 | 2023 |
| Approved | Yes |
| Update URL UROP Leaders | https://cre.fsu.edu/urop-leader-information-submission?element_parents=elements/headshot&ajax_form=1&_wrapper_format=drupal_ajax&token=Hv5Nm30gtpZF7lzTBydwjIC4l3zeLTh5ed0s3uhMtSY |
| Years as a UROP Leader | 2023-2024 |