President's Showcase
Sophia Jusino She/her
Supervising Professor: Denise Bookwalter
Sophia Jusino, an artist based in Florida and currently residing in Tallahassee, is pursuing a BFA in Studio Art at FSU, focusing on graphic design and advertising graduating spring 2025. Her versatile practice encompasses various mediums such as Illustrator, Photoshop, printmaking, woodwork, metal sculpture. Sophia's artistic vision revolves around merging digital and 3D elements, with a primary focus on critiquing social-political issues through popular culture and media.
Abstract
This creative research project explores the commodification of happiness in advertising through a satirical art campaign for a fictional company. The project relies heavily on viewer interaction, using irony and absurdity to critique the deceptive practices of modern advertising, particularly the exploitation of socio-political issues for profit. The campaign invites viewers to engage with its interactive elements, including QR codes that lead to a website and social media accounts, immersing them in a provocative narrative that mirrors real-world consumer culture. This engagement is crucial, as it encourages the audience to actively question the ethical implications of their consumption habits and the broader environmental impact of overconsumption. By positioning viewers as participants rather than passive observers, the project aims to provoke a dialogue about the role of advertising in shaping societal values and behaviors. The goal is to advocate for a shift towards more responsible and sustainable marketing practices, using art as a catalyst for change. This work not only critiques existing advertising norms but also offers a new perspective on how creative art can influence the future of consumer culture, emphasizing the importance of conscious and ethical consumption.
Presentation Materials
Project Materials
Project Documents and Links
https://www.instagram.com/initiativestatic