UROP Research Mentor Project Submission Portal: Submission #1151

serial: '1151'
sid: '20351'
uuid: 4d81488b-6430-433a-9f8c-2202cff5340c
uri: /urop-research-mentor-project-submission-portal
created: '1755216348'
completed: '1755216348'
changed: '1756142671'
in_draft: '0'
current_page: ''
remote_addr: 76.101.105.36
uid: '0'
langcode: en
webform_id: urop_project_proposal_portal
entity_type: node
entity_id: '1116'
locked: '0'
sticky: '0'
notes: ''
metatag: meta
data:
  roundtable_info: {  }
  approximately_how_many_hours_a_week_would_the_research_assistant: '5'
  are_you_currently_looking_for_students_: 'Yes'
  confirmation_1: '1'
  contact_email_fsu_email: anolipeschiera@fsu.edu
  contact_email_fsu_email2: ''
  contact_email_fsu_email_if_affiliated_: sr20n@fsu.edu
  faculty_advisor_confirmation: '1'
  faculty_advisor_name: 'Sindy Chapa'
  faculty_advisor_s_fsu_email: schapa@fsu.edu
  fsu_college: 'Communication and Information'
  fsu_department_if_applicable_: 'Florida State University'
  headshot_optional_: ''
  if_the_project_location_is_off_campus_does_the_student_need_to_p: 'Yes'
  mentoring_philosophy: 'I believe in building a respectful, trusting relationship where mentees feel safe to learn, ask questions, and make mistakes. My approach focuses on understanding each person’s goals and strengths, encouraging ownership of their work, and providing guidance through shared experiences. I aim to inspire growth by offering both support and challenges, fostering the skills and confidence needed for long-term success.'
  mentor_handbook_and_faqs: '1'
  name_of_other_faculty_collaborator_if_applicable_: ''
  number_of_assistants_needed_faculty_postdoc_max_6_graduate_stude: '2'
  other_faculty_collaborator_s_preferred_pronouns: ''
  overall_research_project_description: |
    In an era where brands seek cultural alignment to build trust and relevance, cultural authenticity and “credibility” has become a key component of successful branding strategies. However, while brands often borrow from multicultural aesthetics, consumers are increasingly critical of inauthentic or performative representation. The study investigates the cues that signal authenticity such as storytelling, representation, and collaboration, and how audiences distinguish between cultural appreciation and appropriation. Drawing on theories of social identity, symbolic convergence, and reception, the project aims to uncover what makes a person or campaign feel genuinely representative, and how cultural icons are constructed and validated in the eyes of the consumer.
  please_add_any_additional_information_here: ''
  please_provide_a_link_to_your_publications_a_video_clip_or_a_web: 'https://scholar.google.com/citations?user=M5TkGkUAAAAJ&hl=en'
  please_select_the_choice_that_most_accurately_describes_your_exp: In-person
  please_select_the_location_of_your_project_: 'On FSU Main Campus'
  position_availability_for_student_research: 'Flexible schedule'
  position_title: 'Graduate Student'
  primary_research_mentor_name: 'Santiago Reyes'
  project_keywords: 'Cultural identity, Branding, Advertising, Marketing'
  relevant_student_major_s_: 'Open to all majors'
  research_mentor_preferred_pronoun2: ''
  research_mentor_pronouns: ''
  research_mentor_supervisor_if_different_from_above_: 'Alessandra Noli Peschiera'
  research_tasks_for_student_research_assistant_s_: 'Literature review, data analysis, conducting focus groups'
  roundtable_times_and_zoom_links: ''
  skills_that_research_assistants_may_need_: |-
    Recommended: familiarity with field of study, qualitative data analysis
    Required: Written communication, Attention to detail
  title_of_the_project: 'Defining Cultural Credibility: Consumer Perceptions of Authenticity in Brand Campaigns'
  update_url: 'https://cre.fsu.edu/urop-research-mentor-project-submission-portal?token=vftVTepDRayD2O4w48bhUIJcjPvyvZVztlgG4t3zkAQ'
  urop_performance_evaluation: '1'
  urop_poster_presentation: '1'
  when_potential_research_assistants_are_reaching_out_via_email_2: ''
  when_potential_research_assistants_are_reaching_out_via_email_wh: ''
  when_students_are_reaching_out_via_email_what_is_your_preferreda: ''
  would_you_like_to_participate_in_the_urop_research_mentor_round2: 'No'
  would_you_like_to_participate_in_the_urop_research_mentor_roundt: 'Yes'
  year: '2025'