UROP Research Mentor Project Submission Portal: Submission #1108

Research Mentor Information
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Primary Research Mentor Name: Ashley N Johns
Research Mentor Preferred Pronouns: She/her
When potential research assistants are reaching out via email, what is your preferred honorific?: ajohns@fsu.edu
Contact Email (FSU Email if affiliated): ajohns@fsu.edu
Position Title: Graduate Student
Faculty Advisor Name: Sindy Chapa
Faculty Advisor's FSU Email: sindy.chapa@cci.fsu.edu
FSU College (if applicable): Communication and Information
FSU Department or Non-FSU Organization Affiliation: School of Communication
Headshot (optional): https://cre.fsu.edu/system/files/webform/urop_project_proposal_portal/20136/Screenshot%202024-06-22%20at%201.41.05%20PM.png

Additional Research Mentor(s)
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Research Assistant Supervisor (if different from above): {Empty}
Research Assistant Supervisor Preferred Pronouns: {Empty}
Research Assistant Supervisor Preferred Honorific?: {Empty}
Contact Email (FSU Email if affiliated): {Empty}
Name of Other Faculty/Collaborator(s) (if applicable): {Empty}
Other Faculty/Collaborator(s) Preferred Pronouns: {Empty}
Other Faculty/Collaborator(s) Preferred Honorific?: {Empty}
Contact Email (FSU Email if affiliated): {Empty}

Overall Project Details
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Title of the Project: From Luxury to Necessity: Understanding how product value impacts consumer perceptions of brand activism using semi-structured interviews
Project Keywords: brand activism, consumer perceptions, branding 
Are you currently looking for research assistants?: Yes
Number of Research Assistants Needed : 2
Relevant Research Assistant Major(s):
Open to all
Mass Communication Studies
Advertising
Public Relations


Project Location:: On FSU Main Campus
If the project location is off campus, does the research assistant(s) need to provide their own transportation?: {Empty}
Please select the choice that most accurately describes your expectations for the research assistant(s):: Partially Remote
Approximately how many hours a week would the research assistant(s) need to work?: 5-7 hours per week, flexible schedule
Roughly what time frame do you expect research assistant(s) to work?: Flexible schedule (Combination of business and outside of business. TBD between student and research mentor.)
Overall Research Project Description:
This project will employ semi-structured interviews to understand how perceived value of a product impacts their perceptions of brand activism efforts

Research Tasks:
Complete CITI Training (free research ethics course provided by the University)
Learn qualitative research methods
Develop research interviewing skills
Conduct semi-structured interviews
Understand the components of an interview analysis


Skills that research assistant(s) may need::
Required:
Willingness to interview people you do not know→ this will be a major part of the tasks
Have a collaborative nature (you will be working on a team)

Preferred:
Baseline understanding of the research process
Basic understanding of Google Suite Applications (Google Sheets, Docs, etc)
Previous experience with qualitative research
Detail-oriented


Mentoring Philosophy:
"No matter what anybody tells you, words and ideas can change the world."
– Mr. Keating, Dead Poets Society

At the heart of research mentorship is a belief that every student, regardless of background, experience level, or identity, has the capacity to contribute meaningfully to academic knowledge. As a mentor, I see it as my role to support, challenge, and walk alongside mentees as they explore ideas that matter to them, while developing the confidence and skillsets to navigate the research process and larger academic community. My approach to research mentorship is guided by four key commitments: (1) amplifying diverse voices and approaches, (2) connecting research to future goals, (3) meeting mentees where they are, and (4) fostering a respectful, inclusive, and collaborative research environment.


Please provide a link to your publications, a video clip, or a website for your research project (if applicable):: {Empty}
Please add any additional information here (if applicable)::
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Are you interested in participating in the UROP Research Mentor Roundtable?: No
Roundtable times and Zoom links:
N/A

UROP Program Elements
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Mentor Handbook, FAQs, and Communication: Yes
UROP Performance Evaluation: Yes
Materials Grant: Yes
UROP Poster Presentation: Yes
Faculty Advisor Confirmation: Yes

Are you interested in attending in a UROP Research Mentor Workshop Series?: No
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Year: 2025
update url: https://cre.fsu.edu/urop-research-mentor-project-submission-portal?element_parents=elements/research_mentor_information/headshot_optional_&ajax_form=1&_wrapper_format=drupal_ajax&token=VAcq9Z8sHn3biDluTQJke7LPI1BizloFA_EK89-zFhg