UROP Research Mentor Project Submission Portal: Submission #1108 | Center for Undergraduate Research and Academic Engagement

Submission information

Submission Number: 1108

Submission ID: 20136

Submission UUID: 16709662-1ba6-4eb3-9a01-e98b47b588c4

Submission URI: /urop-research-mentor-project-submission-portal

Submission Update: /urop-research-mentor-project-submission-portal?token=VAcq9Z8sHn3biDluTQJke7LPI1BizloFA_EK89-zFhg

Created: Sun, 08/10/2025 - 08:08 PM

Completed: Sun, 08/10/2025 - 08:13 PM

Changed: Fri, 08/22/2025 - 03:20 PM

Remote IP address: 216.9.110.10

Submitted by: Anonymous

Language: English

Is draft: No

Webform: UROP Project Proposal Portal

Submitted to: UROP Research Mentor Project Submission Portal

Research Mentor Information

Primary Research Mentor Name Ashley N Johns

Research Mentor Preferred Pronouns She/her

When potential research assistants are reaching out via email, what is your preferred honorific? ajohns@fsu.edu

Contact Email (FSU Email if affiliated) ajohns@fsu.edu

Position Title Graduate Student

Faculty Advisor Name Sindy Chapa

Faculty Advisor's FSU Email sindy.chapa@cci.fsu.edu

FSU College (if applicable) Communication and Information

FSU Department or Non-FSU Organization Affiliation School of Communication

Headshot (optional) Screenshot 2024-06-22 at 1.41.05 PM.png

Additional Research Mentor(s)

Research Assistant Supervisor (if different from above) {Empty}

Research Assistant Supervisor Preferred Pronouns {Empty}

Research Assistant Supervisor Preferred Honorific? {Empty}

Contact Email (FSU Email if affiliated) {Empty}

Name of Other Faculty/Collaborator(s) (if applicable) {Empty}

Other Faculty/Collaborator(s) Preferred Pronouns {Empty}

Other Faculty/Collaborator(s) Preferred Honorific? {Empty}

Contact Email (FSU Email if affiliated) {Empty}

Overall Project Details

Title of the Project From Luxury to Necessity: Understanding how product value impacts consumer perceptions of brand activism using semi-structured interviews

Project Keywords brand activism, consumer perceptions, branding

Are you currently looking for research assistants? Yes

Number of Research Assistants Needed 2

Relevant Research Assistant Major(s) Open to all
Mass Communication Studies
Advertising
Public Relations

Project Location: On FSU Main Campus

If the project location is off campus, does the research assistant(s) need to provide their own transportation? {Empty}

Please select the choice that most accurately describes your expectations for the research assistant(s): Partially Remote

Approximately how many hours a week would the research assistant(s) need to work? 5-7 hours per week, flexible schedule

Roughly what time frame do you expect research assistant(s) to work? Flexible schedule (Combination of business and outside of business. TBD between student and research mentor.)

Overall Research Project Description This project will employ semi-structured interviews to understand how perceived value of a product impacts their perceptions of brand activism efforts

Research Tasks Complete CITI Training (free research ethics course provided by the University)
Learn qualitative research methods
Develop research interviewing skills
Conduct semi-structured interviews
Understand the components of an interview analysis

Skills that research assistant(s) may need: Required:
Willingness to interview people you do not know→ this will be a major part of the tasks
Have a collaborative nature (you will be working on a team)

Preferred:
Baseline understanding of the research process
Basic understanding of Google Suite Applications (Google Sheets, Docs, etc)
Previous experience with qualitative research
Detail-oriented

Mentoring Philosophy "No matter what anybody tells you, words and ideas can change the world."
– Mr. Keating, Dead Poets Society

At the heart of research mentorship is a belief that every student, regardless of background, experience level, or identity, has the capacity to contribute meaningfully to academic knowledge. As a mentor, I see it as my role to support, challenge, and walk alongside mentees as they explore ideas that matter to them, while developing the confidence and skillsets to navigate the research process and larger academic community. My approach to research mentorship is guided by four key commitments: (1) amplifying diverse voices and approaches, (2) connecting research to future goals, (3) meeting mentees where they are, and (4) fostering a respectful, inclusive, and collaborative research environment.

Please provide a link to your publications, a video clip, or a website for your research project (if applicable): {Empty}

Please add any additional information here (if applicable): {Empty}

Are you interested in participating in the UROP Research Mentor Roundtable? No

Roundtable times and Zoom links N/A

UROP Program Elements

Mentor Handbook, FAQs, and Communication Yes

UROP Performance Evaluation Yes

Materials Grant Yes

UROP Poster Presentation Yes

Faculty Advisor Confirmation Yes

Are you interested in attending in a UROP Research Mentor Workshop Series? No

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Year 2025

update url https://cre.fsu.edu/urop-research-mentor-project-submission-portal?element_parents=elements/research_mentor_information/headshot_optional_&ajax_form=1&_wrapper_format=drupal_ajax&token=VAcq9Z8sHn3biDluTQJke7LPI1BizloFA_EK89-zFhg