UROP Research Mentor Project Submission Portal: Submission #832

Research Mentor Information
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Primary Research Mentor Name: Narendra Bosukonda
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Contact Email (FSU Email if affiliated): nkb24b@fsu.edu
Position Title: Faculty
FSU College (if applicable): Business
FSU Department or Non-FSU Organization Affiliation: Persis E. Rockwood School of Marketing
Headshot (optional): https://cre.fsu.edu/system/files/webform/urop_project_proposal_portal/14786/Bosukonda.jpg

Additional Research Mentor(s)
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Research Assistant Supervisor (if different from above): {Empty}
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Contact Email (FSU Email if affiliated): {Empty}
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Overall Project Details
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Title of the Project: Cross sector collaborations, their motivations and impact on firm performance 
Project Keywords: co-branding, financial products, customer satisfaction, firm performance
Are you currently looking for research assistants?: No
Number of Research Assistants Needed : 2
Relevant Research Assistant Major(s):
Majors/minors in business, economics, statistics and computer science preferred.
Experience working with textual data and web scrapping highly preferred.

Project Location:: On FSU Main Campus
If the project location is off campus, does the research assistant(s) need to provide their own transportation?: {Empty}
Please select the choice that most accurately describes your expectations for the research assistant(s):: Partially Remote
Approximately how many hours a week would the research assistant(s) need to work?: Ideally this will require around 8-10 hours of work a week to complete the data collection and analysis in one year.
Roughly what time frame do you expect research assistant(s) to work?: Flexible schedule (Combination of business and outside of business. TBD between student and research mentor.)
Overall Research Project Description:
Businesses/organizations often collaborate with other businesses in different sectors to achieve their strategic goals. For example, State farm offers a credit card with U.S. Bank to its customers. Customers get higher cashback when they use this credit card to pay for their monthly auto insurance. Through this research, we want to answer the following research questions

1. What are the motivations for a business to enter a cross sector collaboration?
2. How businesses select a partner for collaboration?
3. What is the short-term impact of collaboration on both businesses?
4. What is the long-term impact of collaboration on both businesses?
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Research Tasks:
The project is in preliminary stage and will require significant secondary data collection through news reports and websites. After analyzing the secondary data collected, students will move on to primary research, which will include focus groups/personal interviews or online surveys.

Skills that research assistant(s) may need::
Required: Given that the project is in the initial phase, this requires dedication to go through academic research and business press releases to collect data. Students should be open to learning 
Recommended: experience with natural language processing and web scraping.

Mentoring Philosophy:
My broad mentoring philosophy is to create an environment where students can challenge themselves. I want students to think big, focus on process and enjoy the journey without worrying about the outcomes. To me research is a discovery that needs to be celebrated.

Please provide a link to your publications, a video clip, or a website for your research project (if applicable):: https://scholar.google.com/citations?user=WJgFpBgAAAAJ&hl=en&oi=ao
Please add any additional information here (if applicable)::
I have listed my google scholar page above. This is my first semester at FSU and I am looking forward to working with students here. Please email me with any questions and I will try to get back to you within 24-48 hours. 


Are you interested in participating in the UROP Research Mentor Roundtable?: Yes
Roundtable times and Zoom links:
September 4 : 7:00 PM.-7:30 PM
September 5: 7:00 PM-7:30 PM

Please find the Zoom meeting invite below:

Narendra Bosukonda is inviting you to a scheduled Zoom meeting.

Topic: UROP Meeting
Time: Sep 4, 2024 07:00 PM Eastern Time (US and Canada) and Sep 5, 2024 07:00 PM Eastern Time

Join Zoom Meeting
https://fsu.zoom.us/j/94256740344

Meeting ID: 942 5674 0344





Roundtable Info:
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UROP Program Elements
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Mentor Handbook, FAQs, and Communication: Yes
UROP Performance Evaluation: Yes
Materials Grant: Yes
UROP Poster Presentation: Yes

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Year: 2024
update url: https://cre.fsu.edu/urop-research-mentor-project-submission-portal?element_parents=elements/research_mentor_information/headshot_optional_&ajax_form=1&_wrapper_format=drupal_ajax&token=qrU7kQ1YDhDmFakVCFxntQVnoBESsmWp7Anl91d14KU