UROP Research Mentor Project Submission Portal: Submission #832

Submission information
Submission Number: 832
Submission ID: 14786
Submission UUID: 76e91393-761a-4cd3-8f58-7781f2834226

Created: Sat, 08/17/2024 - 10:15 AM
Completed: Sat, 08/17/2024 - 11:00 AM
Changed: Mon, 10/07/2024 - 06:36 PM

Remote IP address: 217.180.196.14
Submitted by: Anonymous
Language: English

Is draft: No

Research Mentor Information

Narendra Bosukonda
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nkb24b@fsu.edu
Faculty
Business
Persis E. Rockwood School of Marketing
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Additional Research Mentor(s)

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Overall Project Details

Cross sector collaborations, their motivations and impact on firm performance
co-branding, financial products, customer satisfaction, firm performance
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Majors/minors in business, economics, statistics and computer science preferred.
Experience working with textual data and web scrapping highly preferred.
On FSU Main Campus
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Partially Remote
Ideally this will require around 8-10 hours of work a week to complete the data collection and analysis in one year.
Flexible schedule (Combination of business and outside of business. TBD between student and research mentor.)
Businesses/organizations often collaborate with other businesses in different sectors to achieve their strategic goals. For example, State farm offers a credit card with U.S. Bank to its customers. Customers get higher cashback when they use this credit card to pay for their monthly auto insurance. Through this research, we want to answer the following research questions

1. What are the motivations for a business to enter a cross sector collaboration?
2. How businesses select a partner for collaboration?
3. What is the short-term impact of collaboration on both businesses?
4. What is the long-term impact of collaboration on both businesses?
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The project is in preliminary stage and will require significant secondary data collection through news reports and websites. After analyzing the secondary data collected, students will move on to primary research, which will include focus groups/personal interviews or online surveys.
Required: Given that the project is in the initial phase, this requires dedication to go through academic research and business press releases to collect data. Students should be open to learning
Recommended: experience with natural language processing and web scraping.
My broad mentoring philosophy is to create an environment where students can challenge themselves. I want students to think big, focus on process and enjoy the journey without worrying about the outcomes. To me research is a discovery that needs to be celebrated.
I have listed my google scholar page above. This is my first semester at FSU and I am looking forward to working with students here. Please email me with any questions and I will try to get back to you within 24-48 hours.
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UROP Program Elements

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2024
https://cre.fsu.edu/urop-research-mentor-project-submission-portal?element_parents=elements/research_mentor_information/headshot_optional_&ajax_form=1&_wrapper_format=drupal_ajax&token=qrU7kQ1YDhDmFakVCFxntQVnoBESsmWp7Anl91d14KU