UROP Research Mentor Project Submission Portal: Submission #706

Research Mentor Information
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Primary Research Mentor Name: Sindy Chapa
Research Mentor Preferred Pronouns: She
When potential research assistants are reaching out via email, what is your preferred honorific?: Dr. Chapa
Contact Email (FSU Email if affiliated): schapa@fsu.edu
Position Title: Faculty
FSU College (if applicable): Communication and Information
FSU Department or Non-FSU Organization Affiliation: College of Communication, FSU
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Additional Research Mentor(s)
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Overall Project Details
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Title of the Project: The impact of Artificial Intelligence on Marketing Communication in Latin America
Project Keywords: AI bots, Hispanic Consumers, marketing communication. 
Are you currently looking for research assistants?: Yes
Number of Research Assistants Needed : 6
Relevant Research Assistant Major(s):
Open to all major

Project Location:: On FSU Main Campus
If the project location is off campus, does the research assistant(s) need to provide their own transportation?: No, the project is remote
Please select the choice that most accurately describes your expectations for the research assistant(s):: In-person
Approximately how many hours a week would the research assistant(s) need to work?: Minimum 3
Roughly what time frame do you expect research assistant(s) to work?: Flexible schedule (Combination of business and outside of business. TBD between student and research mentor.)
Overall Research Project Description:
To explore the role that cultural values play in the adoption of artificial Intelligence in the US in Latin America.
This study seeks to explore the role of cultural values in shaping the adoption of artificial intelligence (AI) technologies in the United States and Latin America. It aims to uncover how cultural beliefs, norms, and attitudes influence the acceptance, implementation, and regulation of AI technologies in these regions.
The research will compare cultural influences in the US and Latin American countries by examining how factors such as individualism versus collectivism, high versus low power distance, and attitudes toward technology affect perceptions of AI.
The study will investigate How cultural values impact public perceptions and acceptance of AI technologies. Cultural barriers and enablers that affect the adoption of AI. Implications for developing culturally sensitive AI strategies and fostering international collaboration.


Research Tasks:
Literature review, data collection, and interview.

Skills that research assistant(s) may need::
recommended SPSS knowledge.

Mentoring Philosophy:
My philosophy aims to create a nurturing research environment that empowers mentees to grow intellectually and professionally while contributing meaningfully to their fields. A vital element of a mentorship philosophy is establishing a safe, inclusive, and respectful environment where mentees feel comfortable expressing their ideas, concerns, and questions. Encouragement and open communication are essential to foster creativity and innovation.

Please provide a link to your publications, a video clip, or a website for your research project (if applicable):: https://hmc.comm.fsu.edu/
Please add any additional information here (if applicable)::
Dr. Chapa is the director of the Center for Hispanic Marketing Communication at FSU, located at UCC 4120.



Are you interested in participating in the UROP Research Mentor Roundtable?: Yes
Roundtable times and Zoom links:
TBD

Roundtable Info:
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UROP Program Elements
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Mentor Handbook, FAQs, and Communication: Yes
UROP Performance Evaluation: Yes
Materials Grant: Yes
UROP Poster Presentation: Yes

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Year: 2024
update url: https://cre.fsu.edu/urop-research-mentor-project-submission-portal?token=fX1Yr4OZDNSjOYZpitWX-i_jaIQkcMSkGK64M1Q9nlU