UROP Research Mentor Project Submission Portal: Submission #706 | Center for Undergraduate Research and Academic Engagement

Submission information

Submission Number: 706

Submission ID: 14151

Submission UUID: 68dde1a6-ec46-4f8f-b6a3-d2ad5834908d

Submission URI: /urop-research-mentor-project-submission-portal

Submission Update: /urop-research-mentor-project-submission-portal?token=fX1Yr4OZDNSjOYZpitWX-i_jaIQkcMSkGK64M1Q9nlU

Created: Thu, 08/01/2024 - 08:47 PM

Completed: Thu, 08/01/2024 - 08:47 PM

Changed: Sun, 08/25/2024 - 10:25 PM

Remote IP address: 71.220.7.70

Submitted by: Anonymous

Language: English

Is draft: No

Webform: UROP Project Proposal Portal

Submitted to: UROP Research Mentor Project Submission Portal

Research Mentor Information

Primary Research Mentor Name Sindy Chapa

Research Mentor Preferred Pronouns She

When potential research assistants are reaching out via email, what is your preferred honorific? Dr. Chapa

Contact Email (FSU Email if affiliated) schapa@fsu.edu

Position Title Faculty

FSU College (if applicable) Communication and Information

FSU Department or Non-FSU Organization Affiliation College of Communication, FSU

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Additional Research Mentor(s)

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Overall Project Details

Title of the Project The impact of Artificial Intelligence on Marketing Communication in Latin America

Project Keywords AI bots, Hispanic Consumers, marketing communication.

Are you currently looking for research assistants? Yes

Number of Research Assistants Needed 6

Relevant Research Assistant Major(s) Open to all major

Project Location: On FSU Main Campus

If the project location is off campus, does the research assistant(s) need to provide their own transportation? No, the project is remote

Please select the choice that most accurately describes your expectations for the research assistant(s): In-person

Approximately how many hours a week would the research assistant(s) need to work? Minimum 3

Roughly what time frame do you expect research assistant(s) to work? Flexible schedule (Combination of business and outside of business. TBD between student and research mentor.)

Overall Research Project Description To explore the role that cultural values play in the adoption of artificial Intelligence in the US in Latin America.
This study seeks to explore the role of cultural values in shaping the adoption of artificial intelligence (AI) technologies in the United States and Latin America. It aims to uncover how cultural beliefs, norms, and attitudes influence the acceptance, implementation, and regulation of AI technologies in these regions.
The research will compare cultural influences in the US and Latin American countries by examining how factors such as individualism versus collectivism, high versus low power distance, and attitudes toward technology affect perceptions of AI.
The study will investigate How cultural values impact public perceptions and acceptance of AI technologies. Cultural barriers and enablers that affect the adoption of AI. Implications for developing culturally sensitive AI strategies and fostering international collaboration.

Research Tasks Literature review, data collection, and interview.

Skills that research assistant(s) may need: recommended SPSS knowledge.

Mentoring Philosophy My philosophy aims to create a nurturing research environment that empowers mentees to grow intellectually and professionally while contributing meaningfully to their fields. A vital element of a mentorship philosophy is establishing a safe, inclusive, and respectful environment where mentees feel comfortable expressing their ideas, concerns, and questions. Encouragement and open communication are essential to foster creativity and innovation.

Please provide a link to your publications, a video clip, or a website for your research project (if applicable): https://hmc.comm.fsu.edu/

Please add any additional information here (if applicable): Dr. Chapa is the director of the Center for Hispanic Marketing Communication at FSU, located at UCC 4120.

Are you interested in participating in the UROP Research Mentor Roundtable? Yes

Roundtable times and Zoom links TBD

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UROP Program Elements

Mentor Handbook, FAQs, and Communication Yes

UROP Performance Evaluation Yes

Materials Grant Yes

UROP Poster Presentation Yes

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Year 2024

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