President's Showcase
Amoy Robinson
Supervising Professor: David Montez
Amoy Robinson is a senior from Sunrise, FL majoring in Retail Entrepreneurship. As an aspiring entrepreneur, she focuses her time on understanding the nuances of retail business ownership. She is currently the President of the student organization BRAG, the Black Retail Action Group. Amoy spent her summer interning with Tallahassee's North Florida Innovation Labs (NFIL). Beyond her research project, she focused her time over the summer developing NFIL's intern handbook and event coordination. Amoy has also given her time as the Historian of the Women Student Union and has worked as a Jim Moran College of Entrepreneurship ambassador assisting with events and giving tours for prospective students.
Abstract
Social media marketing has become the forefront of marketing for business owners who don’t have a large enough budget. This form of marketing allows business owners to potentially have a direct impact on how they market to potential clients. According to business strategist, Hannah Macready, "social media has leveled the playing field, giving small businesses a way to compete with larger companies for attention". By using social media platforms to share content that is interesting and engaging, businesses can reach a wider audience and encourage them to purchase from their brand. Social media platforms such as Tik Tok, Facebook, and Instagram have been driving factors for how business owners to grow revenue. For this project, retail entrepreneurs were interviewed to better understand how they have strategically used social media and how the platforms maybe affecting revenue.
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