UROP Research Mentor Project Submission Portal: Submission #607
Submission information
Submission Number: 607
Submission ID: 9311
Submission UUID: c92065d7-0b5b-4eb6-98bf-a0bfe7b7f8e3
Submission URI: /urop-research-mentor-project-submission-portal
Submission Update: /urop-research-mentor-project-submission-portal?token=dNkRdEAAgP5Hncg05XPoWnVnXoPU4lVsrk-rxStUb4o
Created: Fri, 08/25/2023 - 09:56 PM
Completed: Fri, 08/25/2023 - 09:56 PM
Changed: Tue, 08/29/2023 - 03:44 PM
Remote IP address: 96.255.35.246
Submitted by: Anonymous
Language: English
Is draft: No
Webform: UROP Project Proposal Portal
Submitted to: UROP Research Mentor Project Submission Portal
Research Mentor Information
Marcos M. Vasconcelos
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Faculty
FAMU-FSU College of Engineering
Electrical and Computer Engineering
![marcos.jpg marcos.jpg](https://cre.fsu.edu/system/files/webform/urop_project_proposal_portal/9311/marcos.jpg)
Additional Research Mentor(s)
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Overall Project Details
The effect of private preferences on content distribution platforms
Social networks, content distribution, signaling games, micro economics, misinformation
Yes
2
Economics
Electrical Engineering
Marketing
Business
Industrial Engineering
Electrical Engineering
Marketing
Business
Industrial Engineering
FAMU-FSU College of Engineering
No, the project is remote
Partially Remote
10 hours/week
Flexible schedule (Combination of business and outside of business. TBD between student and research mentor.)
Information dissemination is primarily controlled through platforms across their social media network structure. At the heart of this system is the platform itself, which has access to a vast array of heterogeneous content. On the periphery, individual users act as information consumers. It has become widely recognized that these platforms utilize a mechanism popularly known as "The Algorithm". The "Algorithm" selects the type of information to present to users, relying on a Model or an estimation of content preferences specific to each consumer. The user's objective is straightforward – to maximize utility – while the platform's aim is to enhance consumer engagement. The misalignment between the user's and platform's objectives results in intriguing behaviors that can be observed empirically. In this project the students will investigate how content distribution platform works, what engagement maximization means, and how the misalignment with the user's objective due to inaccurate private preferences estimates might lead to polarization and segregation in social networks.
Literature review
Mathematical modeling
Study social networks and how "The Algorithm" works
Mathematical modeling
Study social networks and how "The Algorithm" works
Interest in mathematical modeling of social networks (strongly recommended)
Interest in Economics and Marketing (recommended)
Interest in Economics and Marketing (recommended)
My mentoring philosophy is based on helping students gain confidence in their ideas and developing their creativity. I strongly believe that there is no limit to what the human mind can accomplish, and that the world of ideas has an infinite number of 'low hanging fruits'; we just need to learn how to look at problems from different angles. I am committed to sharing my experience and providing a safe and nurturing environment for students who have a genuine interest in science and a passion for developing new ideas.
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UROP Program Elements
Yes
Yes
Yes
Yes
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2023
https://cre.fsu.edu/urop-research-mentor-project-submission-portal?token=dNkRdEAAgP5Hncg05XPoWnVnXoPU4lVsrk-rxStUb4o