serial: '478'
sid: '8661'
uuid: e1d94e7a-2307-4c40-82cd-413943c5e0df
uri: /urop-research-mentor-project-submission-portal
created: '1692323488'
completed: '1692323488'
changed: '1696344442'
in_draft: '0'
current_page: ''
remote_addr: 47.200.248.40
uid: '0'
langcode: en
webform_id: urop_project_proposal_portal
entity_type: node
entity_id: '1116'
locked: '0'
sticky: '0'
notes: ''
data:
  approximately_how_many_hours_a_week_would_the_research_assistant: '5-7 hours per week, flexible schedule'
  are_you_currently_looking_for_students_: 'No'
  confirmation_1: '1'
  contact_email_fsu_email: ''
  contact_email_fsu_email2: sindy.chapa@cci.fsu.edu
  contact_email_fsu_email_if_affiliated_: ajohns@fsu.edu
  fsu_college: 'Communication and Information'
  fsu_department_if_applicable_: 'School of Communication'
  headshot_optional_: '26731'
  if_the_project_location_is_off_campus_does_the_student_need_to_p: ''
  mentoring_philosophy: |-
    Mentoring is a two-way relationship between mentor and mentee. I aim for mentees' to share and establish their interest to guide their part in the project as much as possible.   My mentor philosophy includes:
    (1) Establishing mentees' baseline understanding before identifying their goals 
    (2) Developing a relationship founded on mutual respect 
    (3) Creating a safe environment in which mentees feel that is acceptable to fail and learn from their mistakes and feel comfortable to be themselves
    (4) Creating an interactive environment for learning
    (4) Balancing accountability with empathy and understanding that life happens
    (5)  Promoting learning through inquiry and encouraging growth through challenges
  mentor_handbook_and_faqs: '1'
  name_of_other_faculty_collaborator_if_applicable_: Sindy
  number_of_assistants_needed_faculty_postdoc_max_6_graduate_stude: '2'
  other_faculty_collaborator_s_preferred_pronouns: Chapa
  overall_research_project_description: |
    This project seeks to understand how brand activism advertising impacts consumer perceptions of and behaviors toward hedonic brand products and utilitarian brand products. 

    This project seeks to answer the following questions:
    -Are consumers more likely to be aware of a hedonic product brand’s activism than a utilitarian product brand’s activism?
    -How does brand activism play a role in how we purchase hedonic product brands compared to how we purchase utilitarian product brands?
    -Is there a preference for a product brand based on activistic tendencies?
    -Will this differ between hedonic product brands and utilitarian product brands?
    -Will individuals be willing to pay more for a product from an activist brand compared to a non-activist brand?
    -Will this differ between hedonic product brands and utilitarian product brands?
  please_add_any_additional_information_here: ''
  please_provide_a_link_to_your_publications_a_video_clip_or_a_web: ''
  please_select_the_choice_that_most_accurately_describes_your_exp: 'Partially Remote'
  please_select_the_location_of_your_project_: 'On FSU Main Campus'
  position_availability_for_student_research: 'Flexible schedule'
  position_title: 'Graduate Student'
  primary_research_mentor_name: 'Ashley N Johns'
  project_keywords: 'brand activism, advertising, marketing, consumer perceptions, communication'
  relevant_student_major_s_: |-
    Open to all majors
    Media Communication Studies
    Advertising
    Public Relations
    Marketing
  research_mentor_preferred_pronoun2: ''
  research_mentor_pronouns: She/her
  research_mentor_supervisor_if_different_from_above_: ''
  research_tasks_for_student_research_assistant_s_: 'Literature Review, Research Design, Data Analysis'
  roundtable_times_and_zoom_links: ''
  skills_that_research_assistants_may_need_: |-
    Required: Completing CITI Subject Training within the first week of assistantship

    Students will be expected to have knowledge of OR be willing to learn about: navigating library resources and database, utilizing online resources for research (i.e. Research Rabbit, Google Scholar), using Qualtrics
  title_of_the_project: 'The impact of brand activism advertising on consumer perceptions and behaviors of hedonic brands compared to utilitarian brands'
  update_url: 'https://cre.fsu.edu/urop-research-mentor-project-submission-portal?token=Y1MeyxDwcCLmmZUyjBQfwVExGx5UCAhV8E_kQtQUpuo'
  urop_performance_evaluation: '1'
  urop_poster_presentation: '1'
  when_potential_research_assistants_are_reaching_out_via_email_2: ''
  when_potential_research_assistants_are_reaching_out_via_email_wh: Dr.
  when_students_are_reaching_out_via_email_what_is_your_preferreda: Ms.
  would_you_like_to_participate_in_the_urop_research_mentor_roundt: 'Yes'
  year: '2023'