UROP Research Mentor Project Submission Portal: Submission #877

Submission information
Submission Number: 877
Submission ID: 15011
Submission UUID: a7e2be0d-5c2f-48cf-8fa0-bd5f85a55032

Created: Mon, 08/19/2024 - 01:43 PM
Completed: Mon, 08/19/2024 - 01:43 PM
Changed: Wed, 09/18/2024 - 12:10 PM

Remote IP address: 104.28.32.243
Submitted by: Anonymous
Language: English

Is draft: No

Research Mentor Information

Alessandra Noli Peschiera
she/her
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anolipeschiera@fsu.edu
Graduate Student
Sindy Chapa
schapa@fsu.edu
Communication and Information
School of Communication
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Additional Research Mentor(s)

Ashley Johns
she/her
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ajohns@fsu.edu
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Overall Project Details

Gendered Depictions of Household Care Responsibilities in Advertisements: A Quantitative Content Analysis
content analysis, care work, gender, gender equality
No
1
Open to all majors
On FSU Main Campus
No, the project is remote
Partially Remote
5-10
During business hours
For this project, we want to explore care work depictions in advertisements. Specifically, we want to look at advertisements for household products, and explore who is depicted as mainly responsible/knowledgeable for the household care task. We will look at variables such as gender and race, to see what the representation for these types of ads looks like. Care work is a task that has been historically associated with women; we want to explore if current ad depictions continue to reinforce this more traditional notion, or if there are newer representations that promote a message of equal responsibility between women and men for household care tasks.
Literature review, data collection, coding
Good time management - required
Able to work in a team - required
Good communication skills - required
Good writing skills - recommended
Some knowledge of Excel - recommended
My mentoring philosophy is all about creating an environment in which mentees can excel. Yes, I have goals with the work I'm doing, but I also very much prioritize mentees gaining something from it. I wish to be able to coach my mentees as much as possible and teach them important skills that they will benefit from once they enter the workforce. I also very much believe in giving credit where credit is due; if my mentees work hard and contribute to the writing of the research paper we work on, they can absolutely expect authorship on said paper. I will honor that for any conference presentation or potential journal publication where this paper is submitted.
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UROP Program Elements

Yes
Yes
Yes
Yes
Yes
No
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2024
https://cre.fsu.edu/urop-research-mentor-project-submission-portal?token=48ucBPiL4R6odux3zOosTmJHwN03JGao-KXPn9rRdpo