UROP Project
Can You Hear the Difference? Accent Recognition and Brand Evaluation among Hispanic Consumers
Heritage Spanish Speakers, Accent and Dialect Recognition, Media Preferences
Research Mentor: Alessandra Noli, She/her
Department, College, Affiliation: Marketing, Communication and Information
Contact Email: anolipeschiera@fsu.edu
Research Assistant Supervisor (if different from mentor):
Research Assistant Supervisor Email:
Faculty Collaborators:
Faculty Collaborators Email:
Department, College, Affiliation: Marketing, Communication and Information
Contact Email: anolipeschiera@fsu.edu
Research Assistant Supervisor (if different from mentor):
Research Assistant Supervisor Email:
Faculty Collaborators:
Faculty Collaborators Email:
Looking for Research Assistants: Yes
Number of Research Assistants: 4
Relevant Majors: Open to all majors
Project Location: On FSU Main Campus
Research Assistant Transportation Required: Yes Remote or In-person: Partially Remote
Approximate Weekly Hours: five, Flexible schedule (Combination of business and outside of business. TBD between student and research mentor.)
Roundtable Times and Zoom Link:
Not participating in the roundtable
Number of Research Assistants: 4
Relevant Majors: Open to all majors
Project Location: On FSU Main Campus
Research Assistant Transportation Required: Yes Remote or In-person: Partially Remote
Approximate Weekly Hours: five, Flexible schedule (Combination of business and outside of business. TBD between student and research mentor.)
Roundtable Times and Zoom Link:
Not participating in the roundtable
Project Description
This project examines how Heritage Spanish Speakers and L1 Native Spanish Speakers perceive and engage with commercials and media designed for Hispanic consumers when the speakers featured in these media are not native Spanish speakers, or are heritage speakers whose accents differ notably from standard or expected varieties of Spanish.Research Tasks: Literature review, data collection, room reservation, data analysis, interview conduction.
Skills that research assistant(s) may need: Required: Good organization, Time management, People and Communication Skills.
Mentoring Philosophy
My mentoring philosophy is centered on facilitating a supportive, respectful, and above all, highly communicative and transparent environment where mentees feel comfortable. I view mentoring as a collaborative process in which we adapt to each individual’s unique goals, strengths, and motivations in order to bring out the best in both our projects and in the mentees themselves.I begin by working with mentees to identify their aspirations and assess their current skills and understanding. From there, I focus on building upon their existing talents while also encouraging them to explore areas that challenge them.