UROP Project
Let’s Get It: The Cultural Ecosystem of Hip-Hop Fashion
Hip-hop, Fashion, Cultural expression
Research Mentor: Dr. Changhyun Nam,
Department, College, Affiliation: Florida State University, Jim Moran College of Entrepreneurship
Contact Email: cn12@fsu.edu
Research Assistant Supervisor (if different from mentor):
Research Assistant Supervisor Email:
Faculty Collaborators:
Faculty Collaborators Email:
Department, College, Affiliation: Florida State University, Jim Moran College of Entrepreneurship
Contact Email: cn12@fsu.edu
Research Assistant Supervisor (if different from mentor):
Research Assistant Supervisor Email:
Faculty Collaborators:
Faculty Collaborators Email:
Looking for Research Assistants: Yes
Number of Research Assistants: 1
Relevant Majors: Open to all majors
Project Location: On FSU Main Campus
Research Assistant Transportation Required: Yes Remote or In-person: In-person
Approximate Weekly Hours: 10, During business hours
Roundtable Times and Zoom Link:
Not participating in the roundtable
Number of Research Assistants: 1
Relevant Majors: Open to all majors
Project Location: On FSU Main Campus
Research Assistant Transportation Required: Yes Remote or In-person: In-person
Approximate Weekly Hours: 10, During business hours
Roundtable Times and Zoom Link:
Not participating in the roundtable
Project Description
The purpose of this study is to investigate how hip-hop artists use fashion as a visual language to construct identity, challenge societal norms, and redefine the meaning of luxury. Drawing on the themes of identity, resistance, innovation, and commodification, it positions fashion as a central element of hip-hop’s cultural expression. Framed through an interdisciplinary lens, encompassing fashion studies, cultural studies, music, and art, the project traces the evolution of hip-hop fashion from its grassroots origins in the 1970s to its current influence on global luxury markets.By examining the interplay between street fashion, luxury fashion, and hip-hop culture, the research addresses four core questions: (1) the historical role of hip-hop in shaping fashion as a cultural and visual medium; (2) the influence of hip-hop artists on mainstream and luxury fashion trends; (3) the impact of commercialization on the authenticity and cultural roots of hip-hop fashion; and (4) the contribution of digital media and Afrofuturist aesthetics to contemporary hip-hop identity.
Through analysis of visual archives, brand collaborations, and cultural narratives, the study illuminates how hip-hop’s distinctive clothing expressions and visual codes have reshaped global fashion narratives, blurring the boundaries between streetwear and luxury, dismantling traditional hierarchies, and fostering a more inclusive and representative fashion culture. Ultimately, this research argues that hip-hop fashion is not merely a style trend but a dynamic cultural ecosystem that reflects and shapes the voices, aspirations, and creative power of a global generation.
Research Tasks: literature review, data collection (interview and survey), review/editing paper
Skills that research assistant(s) may need: It would be perfect to have research experience for academic papers. Also, if students know how to operate NVivo software, it would be great (additional skill)
Mentoring Philosophy
My primary research area revolves around functional product development and wear performance, both of which are central to my product development research. My main mentoring goal is to provide mentees with innovative learning techniques and research experiences that nurture their growth into lifelong learners and successful leaders. To achieve this, my mentoring philosophy emphasizes being prepared, honest, and collaborative. For my mentees, I channel my efforts into honing my research skills and assessing my research performance by engaging in idea sharing, consulting with fellow professionals, and constantly refining my approach. I am dedicated to ensuring efficient learning for my mentees within the UPOP Research Mentor Project Program. To fulfill this objective, I will bring a positive attitude, unwavering commitment, and a focus on professional development, all of which are highly valued traits among mentees in the program. These attributes collectively equip me to be well-prepared for my research role. Outlined below are examples of my past and ongoing research endeavors, along with my future aspirations in the field of product development and sustainability. My research goals encompass:• Bridging the gap between well-designed academic findings and practical effectiveness in real-world usage, particularly within the domains of sportswear, functional clothing, and the fashion industry.
• Crafting functional products like sportswear, gloves, and protective clothing tailored for disabled and elderly individuals, athletes, and workers exposed to hazardous environments.
• Exploring and evaluating various materials to design wearable products.