UROP Project
co-branding, financial products, customer satisfaction, firm performance
Research Mentor: Narendra Bosukonda,
Department, College, Affiliation: Persis E. Rockwood School of Marketing, Business
Contact Email: nkb24b@fsu.edu
Research Assistant Supervisor (if different from mentor):
Research Assistant Supervisor Email:
Faculty Collaborators:
Faculty Collaborators Email:
Department, College, Affiliation: Persis E. Rockwood School of Marketing, Business
Contact Email: nkb24b@fsu.edu
Research Assistant Supervisor (if different from mentor):
Research Assistant Supervisor Email:
Faculty Collaborators:
Faculty Collaborators Email:
Looking for Research Assistants: No
Number of Research Assistants: 2
Relevant Majors: Majors/minors in business, economics, statistics and computer science preferred.
Experience working with textual data and web scrapping highly preferred.
Project Location: On FSU Main Campus
Research Assistant Transportation Required: Remote or In-person: Partially Remote
Approximate Weekly Hours: Ideally this will require around 8-10 hours of work a week to complete the data collection and analysis in one year.,
Roundtable Times and Zoom Link: September 4 : 7:00 PM.-7:30 PM
September 5: 7:00 PM-7:30 PM
Please find the Zoom meeting invite below:
Narendra Bosukonda is inviting you to a scheduled Zoom meeting.
Topic: UROP Meeting
Time: Sep 4, 2024 07:00 PM Eastern Time (US and Canada) and Sep 5, 2024 07:00 PM Eastern Time
Join Zoom Meeting
https://fsu.zoom.us/j/94256740344
Meeting ID: 942 5674 0344
Number of Research Assistants: 2
Relevant Majors: Majors/minors in business, economics, statistics and computer science preferred.
Experience working with textual data and web scrapping highly preferred.
Project Location: On FSU Main Campus
Research Assistant Transportation Required: Remote or In-person: Partially Remote
Approximate Weekly Hours: Ideally this will require around 8-10 hours of work a week to complete the data collection and analysis in one year.,
Roundtable Times and Zoom Link: September 4 : 7:00 PM.-7:30 PM
September 5: 7:00 PM-7:30 PM
Please find the Zoom meeting invite below:
Narendra Bosukonda is inviting you to a scheduled Zoom meeting.
Topic: UROP Meeting
Time: Sep 4, 2024 07:00 PM Eastern Time (US and Canada) and Sep 5, 2024 07:00 PM Eastern Time
Join Zoom Meeting
https://fsu.zoom.us/j/94256740344
Meeting ID: 942 5674 0344
Project Description
Businesses/organizations often collaborate with other businesses in different sectors to achieve their strategic goals. For example, State farm offers a credit card with U.S. Bank to its customers. Customers get higher cashback when they use this credit card to pay for their monthly auto insurance. Through this research, we want to answer the following research questions1. What are the motivations for a business to enter a cross sector collaboration?
2. How businesses select a partner for collaboration?
3. What is the short-term impact of collaboration on both businesses?
4. What is the long-term impact of collaboration on both businesses?
2.
Research Tasks: The project is in preliminary stage and will require significant secondary data collection through news reports and websites. After analyzing the secondary data collected, students will move on to primary research, which will include focus groups/personal interviews or online surveys.
Skills that research assistant(s) may need: Required: Given that the project is in the initial phase, this requires dedication to go through academic research and business press releases to collect data. Students should be open to learning
Recommended: experience with natural language processing and web scraping.