UROP Project
luxury, consumer behavior, sustainability, diamonds, price
Research Mentor: Ms. Talalah Khan, She/Her
Department, College, Affiliation: Communication, Communication and Information
Contact Email: tk18bf@fsu.edu
Research Assistant Supervisor (if different from mentor):
Research Assistant Supervisor Email:
Faculty Collaborators:
Faculty Collaborators Email:
Department, College, Affiliation: Communication, Communication and Information
Contact Email: tk18bf@fsu.edu
Research Assistant Supervisor (if different from mentor):
Research Assistant Supervisor Email:
Faculty Collaborators:
Faculty Collaborators Email:
Looking for Research Assistants: Yes
Number of Research Assistants: 2
Relevant Majors: Marketing majors
Communication major
Stats majors
education majors
Project Location: On FSU Main Campus
Research Assistant Transportation Required: No, the project is remote Remote or In-person: Fully Remote
Approximate Weekly Hours: 7-10,
Roundtable Times and Zoom Link: Not participating in the Roundtable
Number of Research Assistants: 2
Relevant Majors: Marketing majors
Communication major
Stats majors
education majors
Project Location: On FSU Main Campus
Research Assistant Transportation Required: No, the project is remote Remote or In-person: Fully Remote
Approximate Weekly Hours: 7-10,
Roundtable Times and Zoom Link: Not participating in the Roundtable
Project Description
There is a rising demand for lab-grown diamonds and a decline in the sales of real diamonds in 2024. The research aims at exploring whether this consumption phenomenon extends to other gemstones in the luxury jewelry industry and what the underlying psychological process influencing such consumer decisions. Particularly, the research study would focus on whether such changes in demand stem from price-sensitivity factors or sustainability ones.Research Tasks: Literature Review and data collection
Skills that research assistant(s) may need: Literature reading and finding adequate sources of information
Report writing