UROP Project

AI bots, Hispanic Consumers, marketing communication.

Research Mentor: Dr. Chapa Sindy Chapa, She
Department, College, Affiliation: College of Communication, FSU, Communication and Information
Contact Email: schapa@fsu.edu
Research Assistant Supervisor (if different from mentor):
Research Assistant Supervisor Email:
Faculty Collaborators:
Faculty Collaborators Email:

Looking for Research Assistants: Yes
Number of Research Assistants: 6
Relevant Majors: Open to all major
Project Location: On FSU Main Campus
Research Assistant Transportation Required: No, the project is remote
Remote or In-person: In-person
Approximate Weekly Hours: Minimum 3,
Roundtable Times and Zoom Link: TBD

Project Description

To explore the role that cultural values play in the adoption of artificial Intelligence in the US in Latin America.
This study seeks to explore the role of cultural values in shaping the adoption of artificial intelligence (AI) technologies in the United States and Latin America. It aims to uncover how cultural beliefs, norms, and attitudes influence the acceptance, implementation, and regulation of AI technologies in these regions.
The research will compare cultural influences in the US and Latin American countries by examining how factors such as individualism versus collectivism, high versus low power distance, and attitudes toward technology affect perceptions of AI.
The study will investigate How cultural values impact public perceptions and acceptance of AI technologies. Cultural barriers and enablers that affect the adoption of AI. Implications for developing culturally sensitive AI strategies and fostering international collaboration.


Research Tasks: Literature review, data collection, and interview.

Skills that research assistant(s) may need: recommended SPSS knowledge.