BIO

Olivia is a first-year pre-Mechanical Engineering student at the FAMU-FSU College of Engineering. Her home university is Florida State University. She is interested in researching ways to create more efficient solar power systems and in consumer psychology.

Snap Shop: Creating a Database of Digital Marketing

Abstract

In 2018, Dr. Peter Weishar donated thousands of photos that his father, Joseph Weishar had taken of storefronts and displays to the Jim Moran College of Entrepreneurship at Florida State University. However, they are all stored across many binders. To remedy this situation, this project is dedicated to scanning each applicable photograph (repeat images and low-quality images are not scanned) and uploading them into a digital database through FSU Create. This digital database will become a research tool for studying marketing.

Keywords: Marketing, Database, Tool