Research Symposium

BIO

My name is Kayla Stidwell, and I was born and raised in Atlanta, Georgia. I am a second-year Marketing student at Florida State University. I am interested in market research and understanding what attracts people to buy goods and exhibit certain buying behaviors. I recognize the value of data in marketing, and I am enthusiastic about utilizing data from market research to develop marketing strategies.

Multi-cultural Consumer Behaviors Research

Abstract

This study contributes significantly to the literature in two key areas of impulsive buying (IB) and compulsive buying (CB) research. (1) This study examines the individual level effects of certain Hofstede's cultural dimensions theory on IB and CB, including values of masculinity, long-term orientation, and indulgence. (2) This study compares the impact of these Hofstede’s cultural dimensions on IB and CB. By evaluating the relative significance of various values in relation to one another in motivating IB and CB, the current study would provide a more thorough understanding of the underlying causes of both behaviors. (3) This research also explores the associations between impulsive and compulsive buying in cross-cultural contexts as samples were collected from the United States, India, and China in an effort to better understand both behaviors.

Keywords: Consumer behavior, Compulsive buying behavior, Impulsive buying behavior