BIO

Hello! My name is Isaiah Scott and I am a Sophomore student from Jupiter, FL. I am majoring in Finance with the intent to go to law school following graduation. My current career goal is to work as a lawyer although I am still undecided on what field of law I would like to pursue. My current interests are corporate law, medical malpractice law, personal injury law, and sports law. I am thankful for the opportunity UROP has given me to hone in my research and writing skills. I look forward to using everything I have learned in the future.

Using Video to Effectively Communicate STEM to Diverse Stakeholders

Abstract

We live in the most technologically advanced era in all of human history. In a world that so heavily relies on science, explaining scientific findings to people outside academia can be an arduous task. Bridging the divide between the world of academia and the everyday world is something many people are trying to figure out, especially in today’s world with the Covid-19 pandemic. In response to this phenomenon, our research poses the question, “What is the most effective way to communicate STEM to diverse stakeholders?” To answer this question, we look at different ways to communicate the mission and work of RIDER to stakeholders such as businesses, students, politicians, and the community of Tallahassee as a whole. The Resilient Infrastructure and Disaster Response Center (RIDER) is a part of the FAMU-FSU College of Engineering that specializes in research minimizing the effects of both natural and man-made disasters. Specifically, within the bounds of this research, we will explore how oral presentation, video, and social media ventures like YouTube promote the communication of STEM to targeted stakeholders. Surveying academic literature, we implement learned techniques into video scripts which helps us produce videos that connect us to our target stakeholders through effective communication. This works to put practical validation to our academic research. Through the communication of STEM research, stakeholders will be better informed and well equipped to support the mission of RIDER which will in turn spur investment into vulnerable communities, making our local and global communities better equipped for disaster.

Keywords: STEM, communication, stakeholders, engineering, RIDER