Research Symposium

BIO

I am a first-year Honors student at Florida State University, double majoring in Accounting and Professional Sales, with plans to earn my Master of Science in Finance (MSF) by Spring 2028. As a first-generation college student, I am passionate about research, business, and creating opportunities for others. My current research explores how Generation Z perceives masculinity across cultural contexts, using qualitative methods to analyze shifting gender norms in the U.S. and Mexico. Beyond research, I am actively involved on campus as a member of the Quest Scholars Program, The Finance Society (TFS), and ALPFA, and FSU’s JV Sales Team. I also serve as the Event Coordinator for the Puerto Rican Student Association and am the Co-Founder of Career Closet Inc., a nonprofit dedicated to increasing access to professional attire. Additionally, I am helping build KOMP Sports, a startup focused on sports innovation. Through my work in research, business, and community engagement, I aim to challenge norms, create impact, and inspire others to pursue their passions.

Redefining Masculinity: Gen Z’s Evolving Perspectives Across Cultures

Abstract

This study examines whether traditional attributes associated with masculinity are maintained, redefined, or expanded by Generation Z consumers in the United States and Mexico. Rooted in Hofstede’s cultural dimensions framework (Hofstede, 1980; Hofstede, Hofstede, & Minkov, 2010) and grounded in contemporary gender theory, the research investigates how evolving social norms influence modern perceptions of masculinity. Employing a qualitative approach, a series of focus groups were conducted—including women-only and mixed-gender sessions—to identify the key attributes, values, and behaviors Generation Z associates with masculinity. The study examined both persistent and emerging concepts of masculinity, identifying similarities and differences between cultural contexts. Preliminary findings suggest that masculinity views have evolved among young people, with new themes emerging in the U.S., such as the rejection of competitiveness as a masculine trait, the expectation of household chore division, and masculinity being associated with reliability rather than dominance. In Mexico, concepts such as "fatherly duty" shifting toward a gender-neutral responsibility and the presence of fragile masculinity were identified. This study highlights how masculinity is evolving across cultures and generations, influencing social norms, gender roles, and relationships. By comparing views in the U.S. and Mexico, this research highlights cultural differences and emerging trends, contributing to discussions on gender, equality, and societal expectations.

Keywords: Masculinity, Generation Z, Culture