Research Symposium

BIO

Armitha Gagganapally is a sophomore finance major from Orlando with a growing interest in market research and uncovering industry trends that drive business value. Her research interests stem from hands-on experience analyzing markets and understanding what makes industries tick. Outside of academics, she enjoys reading, watching films, playing tennis, and keeping up with motorsport and soccer. Armitha hopes to pursue a career in corporate finance or consulting.

Strategic Partnerships in Finance: Assessing the Customer Impact of Cross-Sector Collaborations

Abstract

Credit card partnerships are among the most common and influential cross-sector collaborations in finance. This research examines the benefits of these collaborations, focusing on whether they create unique value for consumers or primarily serve corporate profitability. Understanding how firms weigh customer benefits in their decision-making provides insight into the evolving dynamics of financial partnerships.

Our study employs literature reviews of prior analyses on cross-sector collaborations and compares credit card data, allowing us to assess the relationship between firm profitability and consumer advantages in financial partnerships. As we progress, additional data refinement, statistical analysis, and consumer surveys will provide further insights into the long-term effects of these collaborations.

Though still in early stages, this research aims to explore various dimensions of cross-sector partnerships, including their sustainability, consumer reception, and broader industry implications. Next steps involve refining our methodology, developing long-term impact metrics, and assessing global trends in financial collaborations.

This study contributes to the growing discussion on consumer awareness and financial decision-making. As customers become more conscious of their financial choices, businesses must adapt to these shifts. The findings will offer insights into how financial firms structure partnerships, balancing profitability with consumer value. This research can guide future studies on financial collaborations, helping companies and policymakers optimize strategies that benefit both firms and consumers.

Keywords: financial partnerships, consumer benefits, cross-sector collaboration