Research Symposium

BIO

Hi, I'm Juliana Perez Rivera and I'm a freshman here at Florida State University. I'm from Miami, FL and I am pursuing a double major in Marketing and Advertising. I was initially drawn to this project because of it's emphasis on the media and the impacts of their portrayal. In the future, I hope to run my own marketing firm.

Paris Olympic Games & Framing Theory

Abstract

The opening ceremony of the Paris 2024 Olympic Games presents a case for analyzing media framing and its impact on public perception. This study investigates how U.S. and international media outlets framed the event, focusing on story valence (positive, neutral, or negative) and topical frames such as cultural pride, economic concerns, and political narratives. This research identifies key differences in how the event was portrayed across media landscapes. Findings suggest that while U.S. outlets largely emphasized spectacle and entertainment, international sources often incorporated critiques of costs, security, and political symbolism. The study highlights the role of media in shaping public discourse around global mega-events, contributing to broader discussions on the intersection of journalism, nationalism, and soft power. These insights offer a foundation for future research on Olympic media coverage and its implications for global audiences.

Keywords: media, sports, news