Research Symposium
25th annual Undergraduate Research Symposium, April 1, 2025
Noah Brown Poster Session 1: 9:30 am - 10:30 am/ Poster #200

BIO
My name is Noah Brown, and I’m from Atlanta, GA. I aspire to pursue a career in finance, with a particular focus on investment banking. I'm also deeply interested in research centered on economic studies and market trends, aiming to better understand the forces that shape financial decision-making and global markets.
Honesty & Observability
Authors: Noah Brown, Jose LopezStudent Major: Finance and Economics
Mentor: Jose Lopez
Mentor's Department: Economics
Mentor's College: Florida State University
Co-Presenters: Mia Ferris, Jack Engelhard, Javier Fernandez, Maria Fernandez, Riley Sheehan
Abstract
Our research aims to investigate how individuals make decisions under conditions of scarcity and opportunity cost. By recruiting participants for a controlled experimental lab, we aim to observe their natural decision-making processes when faced with economic trade-offs. This study is significant because it provides insights into human behavior and decision-making, key concepts in economics and other social sciences.
Currently, we are in the recruitment phase, utilizing strategic outreach techniques, including practiced pitches and targeted classroom engagements. Our next step is to conduct the experiments and analyze participant responses. The study is designed to measure choices in a structured environment, allowing for a deeper understanding of economic reasoning in action.
Preliminary findings indicate a high success rate in participant recruitment, particularly when using confident, well-structured pitches in smaller classroom settings. While data analysis has not yet begun, we expect that the results will provide valuable insights into how people weigh opportunity costs and make economic decisions in real-time.
These findings have broad implications for behavioral economics and decision science. Understanding real-world economic behavior in a controlled setting can inform public policy, business strategies, and economic education, helping to shape better decision-making frameworks in various fields.
Keywords: Economics, Truth, Experiment, Lying, Choice