Research Symposium

BIO

Hi! My name is Hailey and I'm a marketing and management student from Port St. Lucie, FL. I am currently involved in organization such as Women in Business where I serve on the marketing committee. After undergrad I plan on attaining my MBA with a specialization in marketing. This research project has sparked my interest in the B2B industry and how collaborations between private firms can provide value to consumers.

Strategic Partnerships in Finance: Assessing the Customer Impact of Cross-Sector Collaborations

Abstract

Credit card partnerships are among the most common and influential cross-sector collaborations in finance. This research examines the benefits of these collaborations, focusing on whether they create unique value for consumers or primarily serve corporate profitability. Understanding how firms weigh customer benefits in their decision-making provides insight into the evolving dynamics of financial partnerships. Our study employs literature reviews of prior analyses on cross-sector collaborations and compares credit card data, allowing us to assess the relationship between firm profitability and consumer advantages in financial partnerships. As we progress, additional data refinement, statistical analysis, and consumer surveys will provide further insights into the long-term effects of these collaborations.

Though still in early stages, this research aims to explore various dimensions of cross-sector partnerships, including their sustainability, consumer reception, and broader industry implications. Next steps involve refining our methodology, developing long-term impact metrics, and assessing global trends in financial collaborations. This study contributes to the growing discussion on consumer awareness and financial decision-making. As customers become more conscious of their financial choices, businesses must adapt to these shifts. The findings will offer insights into how financial firms structure partnerships, balancing profitability with consumer value. This research can guide future studies on financial collaborations, helping companies and policymakers optimize strategies that benefit both firms and consumers.

Keywords: Cross-sector collaboration, credit card, co-branded card, finance