Research Symposium

BIO

I am a dedicated student, mother of three, and passionate advocate for storytelling and cultural representation. At 34, I am pursuing a degree in Humanities with concentrations in Communications, Digital Communications, and African American Studies. My academic journey is driven by a deep interest in media, history, and the power of communication to shape narratives. Balancing motherhood and education, I am committed to using my studies to amplify underrepresented voices and contribute to meaningful discussions on race, culture, and digital media. With aspirations to work in media, I hope to create impactful content that informs, inspires, and uplifts communities.

Empowering Marginalized Youth Through Sports: Developing Marketing and Brand Strategies for Community-Based Athletic Programs and Media Engagement

Abstract

While they promote social resilience, lower recidivism, and promote personal growth, community-based sports programs have the power to change the lives of marginalized youth. Despite these advantages, a lot of these initiatives have trouble obtaining funding, recognition, and ongoing community support. This study looks into the best ways to sell these programs to increase their impact using brand building and strategic marketing, which are based on popular sports networks like ESPN.
The study looks at audience engagement tactics, digital storytelling approaches, and branding strategies employed by top sports media in order to solve this. Key components that support the successful promotion and long-term viability of youth sports programs are identified through qualitative case studies and interviews with program organizers, marketing experts, and participants.
According to preliminary research, sports programs can greatly increase their reach and efficacy by utilizing digital media, establishing alliances with nearby companies, and developing narratives that emphasize their social benefit.
The study offers a number of ramifications and potential research directions that could have significant effects on sports marketing, youth empowerment, and community development. The media's role in youth development, the social impact of sports marketing, and the development of economic and policy are only a few of the implications. Investigating issues like: How can strategic marketing and brand development, inspired by successful sports networks like ESPN, be leveraged to create and promote community-based athletic programs that empower margenalized youth and foster positive social outcomes? can allow for more research on the topic. Let us empower all.

Keywords: Empowering Marginalized Youth