Research Symposium

24th annual Undergraduate Research Symposium, April 3, 2024

Montserrat Kompatzki Poster Session 2: 10:45 am - 11:45 am/326


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BIO


Montserrat is a 2nd year student from Miramar, Florida. She is currently studying Economics with the goal of pursuing a law degree. She is interested in working in the tech sector as a corporate counsel, where she hopes to work in advancing law and policy to protect personal data. Her interests are reflected in her research "Tracking Consumption: AI and Social E-Commerce", which focuses on understanding how AI manages user data collected on Social E-Commerce, to construct better informed policy.

Tracking Consumption: AI and Social E-Commerce

Authors: Montserrat Kompatzki, Steve McDowell
Student Major: Economics
Mentor: Steve McDowell
Mentor's Department: Department of Communication
Mentor's College: College of Communication and Information
Co-Presenters:

Abstract


This research proposes possible policy opportunities for keeping the public and companies safe from implanting Artificial Intelligence features across social e-commerce platforms. As Artificial Intelligence gains accessibility to the public, concerns arise with privacy protection for those who partake in social e-commerce; social media platforms that host e-commerce functions for its users. This project researches the concerns and opportunities posed by implementing Artificial Intelligence onto social media platforms to gather user data to create an individualized online shopping experience. It also investigates the actions taken by local and foreign governments who have established policies directed towards social e-commerce. Policy makers agree that if users of social e-commerce pages have their personal information at risk of being 'stolen' or used without permission should be prioritized to the companies who host social e-commerce and Artificial Intelligence technologies. It is proposed that any policy directed towards protecting the private information of individuals be constructed in a manner that does not inhibit the development of Artificial Intelligence technologies at such early stages of understanding the technology.

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Keywords: Artificial Intelligence, Social Media, Policy, Commerce