BIO

I am a current 2nd-year from St. Louis, Missouri. I am studying Accounting, and I hope to graduate with my Masters of Accounting in May 2026. My research combines principles of economics and sociology. My current career goals include working in public accounting upon graduation.

Finance in the Age of Influence: An Analysis of Social Media's Money Mentors

Abstract

In the age of digital media, social influencers have emerged as key players in
disseminating information on a wide range of topics, one of which is finance.
This research delves into the role of six financial influencers on YouTube. By
analyzing content from leading finance influencers on YouTube, we aim to
categorize the types of information disseminated, assess its quality, and
evaluate its potential impact on public financial literacy and decision-making.
By bridging the domains of digital media studies and economic sociology, this
research aims to contribute to our understanding of digital financial culture
and the broader implications for financial literacy in the modern age.

Keywords: finance, sociology, social media