Research Symposium

BIO

My name is Isabella Dos Anjos and I am first year student from Boca Raton, Florida.

Intergenerational Influences on Conspicuous Consumerism in the Age of Artificial Intelligence: AI's Role in Retail Consumer Behavior

Abstract

The primary objectives of this research project entitled “Intergenerational Influences on Conspicuous Consumerism in the Age of Artificial Intelligence: A Cross-Examination of AI's Role in Retail Consumer Behavior” are to analyze and discover the underlying implications that artificial intelligence poses on consumerism. After some research was conducted, the research team decided to hone in on the baby boomer generational cohort and analyze their sentiments regarding AI. The main concerns that were present that we had to address when conducting this research were the ethical and the privacy concerns there are present regarding artificial intelligence. The primary methods involved in collecting the data necessary for this research project were preliminary literary analysis and survey engineering and distribution. Based on the data that has been collected thus far, the team anticipates that the baby boomer generational cohort will be more hesitant towards the implementation of AI in consumerism due to the ethical and private concerns associated with it. With a better understanding of the implications that AI has for consumers, the results will allow businesses and individuals to leverage AI and allow their business to gain a competitive advantage.

Keywords: AI, Consumerism, Business, Artificial Intelligence, Generations