BIO

Hello! I'm Marta Szymanska, a Management Information Systems major deeply intrigued by the relationship between technology and business analytics. In pursuit of a well-rounded education, I plan to add a minor in business analytics and expand my knowledge in financial markets and FinTech. My passion for artificial intelligence, finance, and technological advancements fuels my ambition to carve a career in the field of business intelligence or analysis.
I look forward to contributing to the evolving landscape of data-driven decision-making and I aspire to not only adapt but also spearhead innovation within organizations by harnessing strategic data utilization. Through active involvement in the Securities Society club and continuous exploration of emerging technologies, I'm cultivating a robust skill set aimed at addressing the challenges and opportunities of tomorrow's business world in driving innovation and efficiency within organizations.

Intergenerational Influences on Conspicuous Consumerism in the Age of Artificial Intelligence: A Cross-Examination of AI's Role in Retail Consumer Behavior

Abstract

The research project, “Intergenerational Influences on Conspicuous Consumerism in the Age of Artificial Intelligence: A Cross-Examination of AI's Role in Retail Consumer Behavior," dives into exploring the connection between various generations and their behavior as consumers amidst the increasing presence of Artificial Intelligence (AI) in the retail industry.
This research project examines the current continuous trend that in spite of industrial advancements and the incorporation of AI in retail, consumers' core values remain comparatively stable within each generation. This inclination proposes that generational influences play a fundamental role in shaping the modern consumer's attitudes and preferences.
The current data and research suggest that AI’s newfound diverse abilities grant prolific grounds for it to develop as a cutting-edge creative tool in designing marketing strategies that appeal to multiple diverse generations and AI seeks to satisfy multigenerational desires and needs.
The research team primarily used a survey that was developed deliberately to be shared through varied networks to increase the probability of a varied participant pool. The team utilized the FSU alumni organizations, LinkedIn, and the local Tallahassee community.
By better understanding the modern customer, firms can adapt their strategies and campaigns to line up with progressing consumer expectations, thus nurturing a dynamic and receptive retail environment in the era of Artificial Intelligence.

Keywords: Marketing, Consumerism, Artificial Intelligence