UROP Research Mentor Project Submission Portal: Submission #469 | Center for Undergraduate Research and Academic Engagement

Submission information

Submission Number: 469

Submission ID: 8616

Submission UUID: 88be45d1-a73d-47c4-9e42-faa8fbc64e5f

Submission URI: /urop-research-mentor-project-submission-portal

Submission Update: /urop-research-mentor-project-submission-portal?token=PacudKF3rZcQAPDrDOO-lCbtuE5w1dqxblFMTkHq0hs

Created: Thu, 08/17/2023 - 12:20 PM

Completed: Thu, 08/17/2023 - 12:36 PM

Changed: Mon, 10/09/2023 - 06:59 AM

Remote IP address: 144.174.212.113

Submitted by: Anonymous

Language: English

Is draft: No

Webform: UROP Project Proposal Portal

Submitted to: UROP Research Mentor Project Submission Portal

Research Mentor Information

Primary Research Mentor Name Sunah Lee

Research Mentor Preferred Pronouns She/her/hers

When potential research assistants are reaching out via email, what is your preferred honorific? Ms., but first name is fine.

Contact Email (FSU Email if affiliated) slee24@fsu.edu

Position Title Graduate Student

Faculty Advisor Name {Empty}

Faculty Advisor's FSU Email {Empty}

FSU College (if applicable) Communication and Information

FSU Department or Non-FSU Organization Affiliation School of Communication

Headshot (optional) aejmc presentation with poster_0.jpg

Additional Research Mentor(s)

Research Assistant Supervisor (if different from above) {Empty}

Research Assistant Supervisor Preferred Pronouns {Empty}

Research Assistant Supervisor Preferred Honorific? {Empty}

Contact Email (FSU Email if affiliated) {Empty}

Name of Other Faculty/Collaborator(s) (if applicable) {Empty}

Other Faculty/Collaborator(s) Preferred Pronouns {Empty}

Other Faculty/Collaborator(s) Preferred Honorific? {Empty}

Contact Email (FSU Email if affiliated) {Empty}

Overall Project Details

Title of the Project Kinky if needy straight if well-off: A qualitative textual analysis of women's hair in ads

Project Keywords gender in media, stereotypes of women's appearance, qualitative textual analysis

Are you currently looking for research assistants? No

Number of Research Assistants Needed 2

Relevant Research Assistant Major(s) Communication, sociology, English, and women's studies—but open to anyone interested in the topic!

Project Location: On FSU Main Campus

If the project location is off campus, does the research assistant(s) need to provide their own transportation? No, the project is remote

Please select the choice that most accurately describes your expectations for the research assistant(s): Partially Remote

Approximately how many hours a week would the research assistant(s) need to work? 5

Roughly what time frame do you expect research assistant(s) to work? During business hours

Overall Research Project Description Hair is much more than a simple body part, especially for women. Because of its symbolic power, women’s hair often has triggered contentions around its shape, meaning, and owner. Either an object of stereotyped beauty ideal or a tool of resistance, hair is an integral part of women’s representation in media, such as advertisements. Critical scholars have scrutinized gendered stereotypes and the sexualization of women in ads. However, the recent rise of the idea of femvertising calls for a shift in perspective away from such critiques. In participating in the ongoing debate around femvertising and popular feminism, this research investigates whether gender stereotypes in ads have improved, focusing on women's hairstyles and non-verbal behaviors.

Research Tasks Data collection - building a database out of the ads in People and US Weekly magazines for the analysis.
Textual analysis - coding data according to a coding scheme of gendered representations

Skills that research assistant(s) may need: Passion for the project
Basic internet using skills - screen capturing and saving.
MS Excel

Mentoring Philosophy As a mentor, I aim to be a useful resource for my mentees. Understanding that there is not a single mentee who is not special, I want to share the excitement of pursuing knowledge inside and outside academia. One of the most quoted sayings about mentoring tells us not to give one fish but to teach one how to fish. I believe mentoring today, however, should go beyond teaching “how to fish.” Students today live saturated with digital media and information. As such, they come to college already knowing how to find the information they want in digital space: they already know how to fish. Thus, I aim to be a mentor that tells my mentees how to find good fish and how to make delicious dishes out of it. In doing so, I want to share my experiences inside and outside of academia. As a mother of two girls, I will make sure to be an understanding and empathetic mentor.

Please provide a link to your publications, a video clip, or a website for your research project (if applicable): https://directory.cci.fsu.edu/sunah-lee/

Please add any additional information here (if applicable): {Empty}

UROP Program Elements

Mentor Handbook, FAQs, and Communication Yes

UROP Performance Evaluation Yes

Materials Grant Yes

UROP Poster Presentation Yes

Faculty Advisor Confirmation {Empty}

Are you interested in attending in a UROP Research Mentor Workshop Series? Yes

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Year 2023

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