Research Symposium
26th annual Undergraduate Research Symposium, April 1, 2026
Jordan DeMasi Poster Session 2: 10:45 am - 11:45 am / Poster #146
BIO
Jordan De Masi is a freshman at Florida State University pursuing a double major in Advertising and Sports Management. She is born and raised in New Jersey, and is a part of SMSA, Alpha Delta Pi Sorority, a marketing intern at the Rosenstrasse Foundation alongside UROP. In the future, Jordan strives to work in sports marketing.
Who cares? Gender Representation in Childcare Product Advertisements
Authors: Jordan DeMasi, Alessandra NoliStudent Major: Advertising and Sports Management
Mentor: Alessandra Noli
Mentor's Department: Center for Hispanic Marketing Communication Mentor's College: College of Communications and Information Co-Presenters:
Abstract
The present study will explore advertisements of baby care products from Newsweek's Top Trusted Brands of 2025 and 2026. Through a quantitative content analysis methodology, the authors seek to answer research questions about who is represented in baby care advertisements in terms of gender and race, and whether there are any observable differences in these representations in the last decade. Through a social learning theory and social cognitive theory lens, the authors will discuss important implications of gendered representations in baby care advertisements.
Keywords: Advertisements, Communications, Gender Representation