Research Symposium

BIO

My name is Fernando De Abreu Pires, I'm currently a sophomore studying Finance and Management Information Systems interested in pursuing a carer in finance. Last summer I completed an externship with PwC in Consulting, and for this summer I'll be working at BNY Mellon in Investment Management.

The Effects of Artificial Intelligence on Conspicuous Consumerism

Abstract

This study examines how artificial intelligence (AI) is revolutionizing the retail industry and how this will affect consumer behavior in different age groups. In the project it is explored how AI affects choices and preferences in retail settings, with a focus on conspicuous consumerism. Within the research we hope to identify complex relationships between intergenerational consumer sentiments and AI integration by taking a generational perspective. The research can provide merchants and marketers with important insights that will shape strategies that appeal to different generations. By developing targeted and effective marketing strategies that are in line with the varied tastes of various generations in the retail sector, this study aims to improve our understanding of AI's role in creating customer experiences.

Keywords: Artificial Intelligence, Consumerism, Marketing