Research Symposium
24th annual Undergraduate Research Symposium, April 3, 2024
Issac Trujillo Poster Session 2: 10:45 am - 11:45 am/260
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BIO
I'm an ambitious undergraduate student pursuing a double major in Accounting and Management Information Systems. My passion lies in becoming a trusted consultant who provides strategic financial guidance to organizations.
With hands-on experience gained from shadowing professionals in various roles at KPMG and entrepreneurial ventures, I've honed my skills in problem-solving, teamwork, and adaptability. My academic journey is driven by my goal to obtain a CPA license and a Master's Degree in Accounting.
I'm dedicated to making a positive impact, as evidenced by my involvement in founding Hand to Hand Charity. Let's connect and explore opportunities in the dynamic world of finance and consulting.
The Effects of Artificial Intelligence on Conspicuous Consumerism
Authors: Issac Trujillo, Chassity JacksonStudent Major: Accounting and Management Information Systems
Mentor: Chassity Jackson
Mentor's Department: College of Business Mentor's College: Florida State University Co-Presenters: Fernando De Abreu Pires
Abstract
As artificial intelligence grows we see its impact in marketing growing as well, with consumers being persuaded by marketing campaigns with artificial intelligence. To examine the impact this growth has had, we designed a survey to ask people from all different backgrounds what their opinions on artificial intelligence are as a whole and what impacts they believe it has on consumer behavior.
Keywords: Consumerism, Artificial Intelligence, Conspicuous Consumerism