UROP Research Mentor Project Submission Portal: Submission #383 | Center for Undergraduate Research and Academic Engagement

Submission information

Submission Number: 383

Submission ID: 8176

Submission UUID: 1147dcbc-c474-41a8-b3f4-125d0f16425a

Submission URI: /urop-research-mentor-project-submission-portal

Submission Update: /urop-research-mentor-project-submission-portal?token=comN_mE-yCoJ0DMqF7zrvaKChCMgJiZ6y1EYxP9YnHg

Created: Thu, 08/03/2023 - 01:54 AM

Completed: Fri, 08/04/2023 - 04:59 PM

Changed: Fri, 11/17/2023 - 12:25 AM

Remote IP address: 49.183.18.97

Submitted by: Anonymous

Language: English

Is draft: No

Webform: UROP Project Proposal Portal

Submitted to: UROP Research Mentor Project Submission Portal

Research Mentor Information

Primary Research Mentor Name Chassity Jackson

Research Mentor Preferred Pronouns {Empty}

When potential research assistants are reaching out via email, what is your preferred honorific? Ms.

Contact Email (FSU Email if affiliated) cj20cu@fsu.edu

Position Title Graduate Student

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Faculty Advisor's FSU Email {Empty}

FSU College (if applicable) Business

FSU Department or Non-FSU Organization Affiliation College of Business

Headshot (optional) {Empty}

Additional Research Mentor(s)

Research Assistant Supervisor (if different from above) {Empty}

Research Assistant Supervisor Preferred Pronouns {Empty}

Research Assistant Supervisor Preferred Honorific? {Empty}

Contact Email (FSU Email if affiliated) {Empty}

Name of Other Faculty/Collaborator(s) (if applicable) {Empty}

Other Faculty/Collaborator(s) Preferred Pronouns {Empty}

Other Faculty/Collaborator(s) Preferred Honorific? {Empty}

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Overall Project Details

Title of the Project Intergenerational Influences on Conspicuous Consumerism in the Age of Artificial Intelligence: A Cross-Examination of AI's Role in Retail Consumer Behavior

Project Keywords Marketing, Consumerism, Artificial Intelligence

Are you currently looking for research assistants? No

Number of Research Assistants Needed 2

Relevant Research Assistant Major(s) Open to all majors.

Project Location: Remote

If the project location is off campus, does the research assistant(s) need to provide their own transportation? No, the project is remote

Please select the choice that most accurately describes your expectations for the research assistant(s): Fully Remote

Approximately how many hours a week would the research assistant(s) need to work? 5-10 hours

Roughly what time frame do you expect research assistant(s) to work? Flexible schedule (Combination of business and outside of business. TBD between student and research mentor.)

Overall Research Project Description The emergence of Artificial Intelligence (AI) in the retail industry has revolutionized consumer experiences, shopping behaviors, and marketing strategies. However, limited research has investigated how AI's integration in retail environments interacts with intergenerational influences, shaping conspicuous consumerism behaviors across generational cohorts. This research project aims to contribute to the existing knowledge by exploring how AI influences conspicuous consumerism behaviors among different generations in retail settings.

Research Tasks Some key task examples include:

Literature Review: Conduct a comprehensive literature review to identify existing studies related to AI in retail, conspicuous consumerism, and intergenerational influences on consumer behavior. Summarize key findings and provide a synthesis of relevant literature to inform the research background and justification.

Survey Development: Assist in developing the online survey by drafting and refining structured questions related to AI perceptions, conspicuous consumerism, and intergenerational influences. Collaborate with the research team to ensure clarity and appropriateness of the survey instrument.

Skills that research assistant(s) may need: Please be advised that this general listing is not exhaustive:

Required Skills:

1. Communication Skills: Clear and effective communication is essential for research assistants to interact with the research team, participants, and other stakeholders. They must be able to articulate ideas, ask questions, and convey information accurately.

2. Attention to Detail: Research assistants need strong attention to detail to ensure accurate data collection, entry, and analysis. They must be meticulous in following research protocols and handling data with precision.

3. Personal Calendar Management: Meeting deadlines and managing calendarizing project deliverables and suspenses efficiently are crucial for research assistants. They should be able to prioritize tasks, organize their schedules, and deliver work on time.

Recommended Skills:

4. Analytical Skills: Strong analytical skills are valuable for research assistants to understand and interpret research findings. They should be capable of analyzing data and identifying patterns or trends.

5. Problem-Solving Skills: Research assistants may encounter challenges during data collection or analysis. Possessing problem-solving skills helps them navigate and overcome obstacles effectively.

Overall, I believe it is paramount that research assistants are open to learning new skills and adapting to the requirements of their research roles.

Mentoring Philosophy My mentoring philosophy revolves around creating a collaborative and supportive environment that empowers my mentees' personal and professional development. By offering tailored guidance, fostering self-discovery, and encouraging resilience, I aim to inspire a lifelong love for learning, growth, and the pursuit of excellence. Through this mentorship journey, I seek to leave a positive and lasting impact on the lives and careers of my mentees, empowering them to become confident, capable, and compassionate leaders in their respective fields.

Please provide a link to your publications, a video clip, or a website for your research project (if applicable): {Empty}

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UROP Program Elements

Mentor Handbook, FAQs, and Communication Yes

UROP Performance Evaluation Yes

Materials Grant Yes

UROP Poster Presentation Yes

Faculty Advisor Confirmation {Empty}

Are you interested in attending in a UROP Research Mentor Workshop Series? Yes

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Year 2023

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